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Customer relationship manageme...
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Management
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158
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146
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133
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126
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107
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103
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100
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99
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96
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93
Tomczak, Torsten
90
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82
Fritz, Wolfgang
82
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82
Holst, Elke
79
Burmann, Christoph
78
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78
Sadun, Raffaella
76
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75
Sheth, Jagdish N.
74
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72
Kirsch, Anja
71
Reichwald, Ralf
71
Hinterhuber, Hans H.
68
Stauss, Bernd
68
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67
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67
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66
Schreyögg, Georg
65
Silberer, Günter
65
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65
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64
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61
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26
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24
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24
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European research studies
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International journal of contemporary hospitality management
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Tourism management : research, policies, practice
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essentials
129
Journal of Business & Industrial Marketing
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Journal of marketing
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Journal of business ethics : JOBE
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Journal of travel and tourism marketing
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Journal of hospitality marketing & management
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Neue betriebswirtschaftliche Forschung : Nbf
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114
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The journal of brand management : an international journal
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BASE
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91
Implementing CRM : from technology to knowledge
Finnegan, David Jesse
;
Willcocks, Leslie
-
2007
Persistent link: https://www.econbiz.de/10004879536
Saved in:
92
Managing global customers : an integrated approach
Yip, George S.
;
Bink, Audrey J. M.
-
2007
Persistent link: https://www.econbiz.de/10004891835
Saved in:
93
Customer genius : becoming a customer-centric business
Fisk, Peter
-
2009
Persistent link: https://www.econbiz.de/10004931798
Saved in:
94
101 activities for delivering knock your socks off service
Thomas, Ann
;
Applegate, Jill
-
2009
Persistent link: https://www.econbiz.de/10004940630
Saved in:
95
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000545874
Saved in:
96
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
97
Kundenclubs als Kundenbindungsinstrument : generelle und situationsbezogene Gestaltungsempfehlungen für ein erfolgreiches Kundenclub-Marketing
Holz, Stefan
-
1997
Persistent link: https://www.econbiz.de/10000622877
Saved in:
98
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
99
Bankmarketing : schlanke Strukturen und Servicequalität als strategische Aufgabe für Universalkreditinstitute
Bielenberg, Ulf
-
1997
Persistent link: https://www.econbiz.de/10000630484
Saved in:
100
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
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