and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking … reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research … communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research …

Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach …, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection … / David Longbottom -- The qualitative research process part two : data analysis and data presentation / David Longbottom …