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Customer lifetime value determination based on RFM model

Safari, Fariba; Safari, Narges; Montazer, Gholam Ali - In: Marketing intelligence & planning 34 (2016) 4, pp. 446-461

Persistent link: https://www.econbiz.de/10011571118

LRFMP model for customer segmentation in the grocery retail industry : a case study

Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559

Persistent link: https://www.econbiz.de/10011723818

A better way to manage customer experience : lessons from the Royal Bank of Scotland

Maklan, Stan; Antonetti, Paolo; Whitty, Steve - In: California management review 59 (2017) 2, pp. 92-115

Persistent link: https://www.econbiz.de/10011697214

Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty

Bhat, Suhail Ahmad; Darzi, Mushtag Ahmad - In: The international journal of bank marketing : IJBM 34 (2016) 3, pp. 388-410

Persistent link: https://www.econbiz.de/10011593782

Evidence on post-financial crisis corporate culture in UK listed banks

Cox, Paul; Soobiah, Diandra - In: Journal of banking regulation 19 (2018) 2, pp. 149-159

Persistent link: https://www.econbiz.de/10012010260

Assessing the opportunities and behaviors of banking clients in Romania : an analysis of the use of online banking applications

David, Simona - In: Academic journal of economic studies 5 (2019) 2, pp. 63-73

Persistent link: https://www.econbiz.de/10012039017

Understanding the impact of social media usage among organizations

Farzana Parveen; Noor Ismawati Jaafar; Sulaiman Ainin - In: Information & management : the internat. journal of … 55 (2018) 3, pp. 308-321

Persistent link: https://www.econbiz.de/10011833890

An empirical study of service postponement: locating the push-pull boundary

Iacocca, Kathleen; Liberatore, Matthew J. - In: International journal of production research 56 (2018) 12, pp. 4100-4114

Persistent link: https://www.econbiz.de/10011901420

THE PRESENCE OF SMES AT BUCHAREST STOCK EXCHANGE

POP, CORNELIA; BALINT, CRISTINA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2013)

The importance and contribution of the SME sector to the economic growth was frequently stated and discussed. While Bucharest Stock Exchange does not have a dedicated segment for SMEs, we concentrate our attention on this stock exchange, considered to be a frontier emerging market, due to the...

Persistent link: https://www.econbiz.de/10010925368

The breakthrough zone : harnessing consumer creativity for business innovation

Andrews, Mac; Langmaid, Roy - 2003

Persistent link: https://www.econbiz.de/10004149618