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Customer communications : [for exams in December 2005 and June 2006]
Wood, Gill - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10004846313
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Marketing metaphors and metamorphosis
Kitchen, Philip J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10004918516
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Cross cultural marketing : theory, practice and relevance
Burton, Dawn - 2009
Persistent link: https://www.econbiz.de/10004920117
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Marketing communications in tourism and hospitality : concepts, strategies and cases
McCabe, Scott - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004942367
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Simply marketing communications : engagement, strategies and practice
Fill, Chris - 2006
Persistent link: https://www.econbiz.de/10004867273
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Integrated marketing communications in advertising and promotion
Shimp, Terence A. - 2007 - 7. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004869108
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Creating images and the psychology of marketing communication
Kahle, Lynn R. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004878293
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Beyond buzz : the next generation of word-of-mouth marketing
Kelly, Lois - 2007
Persistent link: https://www.econbiz.de/10004878590
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Profitable marketing communications : a guide to marketing return on investment
Young, Antony; Aitken, Lucy - 2007
Persistent link: https://www.econbiz.de/10004880493
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Herd : how to change mass behaviour by harnessing our true nature
Earls, Mark - 2007
Persistent link: https://www.econbiz.de/10004881121