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Identity solutions
Cullen, Cheryl Dangel (contributor); Schell, Amy (contributor) - 2003
Persistent link: https://www.econbiz.de/10004661914
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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
Hatch, Mary Jo; Schultz, Majken - 2008 - 1. ed., 1 HB print.
Persistent link: https://www.econbiz.de/10004909257
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Brand protection matters
Isaac, Belinda - 2000
Persistent link: https://www.econbiz.de/10004865635
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Brandsimple : how the best brands keep it simple and succeed
Adamson, Allen P. - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004871133
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The name of the beast : the perilous process of naming brands, products and companies
Taylor, Neil - 2007
Persistent link: https://www.econbiz.de/10004878385
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Branding for dummies : [discover a dynamic system for brand creation and management]
Chiaravalle, Bill; Schenck, Barbara Findlay - 2007
Persistent link: https://www.econbiz.de/10004889531
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The global corporate brand book
Morley, Michael - 2009
Persistent link: https://www.econbiz.de/10004940014
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Erfolgsursache Marketing : warum marktorientiert geführte Unternehmen erfolgreich sind
Fritz, Wolfgang - 1997
Persistent link: https://www.econbiz.de/10000623803
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Comparative management and marketing : text and readings
Boddewyn, J. - 1969
Persistent link: https://www.econbiz.de/10000415813