Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Toute la fonction marketing :...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,464
Deutschland
5,802
Theorie
4,957
Theory
4,917
Marketingmanagement
4,823
Germany
4,610
Marketing management
4,276
Consumer behaviour
3,212
Konsumentenverhalten
3,092
marketing
2,602
Relationship marketing
2,166
Beziehungsmarketing
2,160
Electronic Commerce
1,981
Marktforschung
1,867
Management
1,841
Strategisches Management
1,828
Verbraucherverhalten
1,800
Unternehmen
1,789
Markenpolitik
1,745
Brand management
1,731
Markenführung
1,724
USA
1,720
Werbung
1,704
Kundenmanagement
1,626
United States
1,407
Online-Marketing
1,325
Internet
1,307
Market research
1,237
Internet marketing
1,207
Agribusiness
1,103
Aufsatzsammlung
1,063
Advertising
1,062
Erfolgsfaktor
1,060
Marketingtheorie
1,002
Marketing theory
961
Innovation
933
Internationales Marketing
891
Analysis
881
Economics
853
Markenartikel
851
more ...
less ...
Online availability
All
Free
9,194
Undetermined
8,829
Type of publication
All
Book / Working Paper
42,291
Article
12,646
Journal
604
Other
529
Type of publication (narrower categories)
All
Article in journal
5,060
Aufsatz in Zeitschrift
5,060
Hochschulschrift
5,019
Thesis
3,508
Collection of articles of several authors
2,293
Sammelwerk
2,293
Dissertation u.a. Prüfungsschriften
2,235
Graue Literatur
2,063
Non-commercial literature
2,063
Lehrbuch
2,001
Aufsatzsammlung
1,805
Aufsatz im Buch
1,712
Book section
1,712
Textbook
1,578
research-article
1,150
Konferenzschrift
1,076
Bibliografie enthalten
1,055
Bibliography included
1,055
Working Paper
926
Arbeitspapier
818
Case study
691
Fallstudie
691
Ratgeber
557
Guidebook
490
Conference proceedings
443
Handbook
399
Handbuch
399
Bibliographie
336
review-article
300
Glossar enthalten
222
Glossary included
222
Wörterbuch
196
Congress Report
185
Festschrift
181
conceptual-paper
177
review
177
Fallstudiensammlung
141
case-report
133
Einführung
120
viewpoint
107
more ...
less ...
Language
All
English
23,822
German
22,138
Undetermined
8,959
French
567
Hungarian
546
Polish
130
Russian
119
Spanish
66
Romanian
36
Italian
30
Swedish
30
Ukrainian
29
Dutch
26
Portuguese
26
Lithuanian
21
Finnish
10
Czech
8
Bulgarian
7
Danish
7
Croatian
7
Turkish
7
Slovak
6
Serbian
3
Arabic
2
Norwegian
2
Slovenian
2
Chinese
2
Old English (ca. 450-1100)
1
Estonian
1
Japanese
1
Kazakh
1
Macedonian
1
Multiple languages
1
Nepali
1
more ...
less ...
Author
All
Bruhn, Manfred
312
Meffert, Heribert
273
Kotler, Philip
262
Pepels, Werner
220
Homburg, Christian
167
Wiedmann, Klaus-Peter
155
Huber, Frank
146
Bauer, Hans H.
116
Belz, Christian
114
Fritz, Wolfgang
104
Tomczak, Torsten
99
Diller, Hermann
96
Irwin, Scott H.
94
Esch, Franz-Rudolf
87
Kreutzer, Ralf T.
78
Backhaus, Klaus
77
Ahlert, Dieter
76
Kuß, Alfred
71
Kleinaltenkamp, Michael
69
Burmann, Christoph
68
Kaiser, Harry M.
68
McDonald, Malcolm
67
Heinemann, Gerrit
66
Kirchgeorg, Manfred
66
Reinecke, Sven
65
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
65
Wilson, William W.
62
Good, Darrel L.
61
Unger, Fritz
59
Silberer, Günter
58
Dichtl, Erwin
54
Wirtz, Bernd W.
54
Albers, Sönke
53
Herrmann, Andreas
52
Olbrich, Rainer
52
Aaker, David A.
51
Jabbar, Mohammad A.
51
Armstrong, Gary
49
Jayne, Thomas S.
49
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
514
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
American Marketing Association
103
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
78
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Haufe-Lexware GmbH & Co. KG
53
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
50
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Springer Gabler <Firma>
42
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
HAL
36
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
OECD
33
European Society for Opinion and Marketing Research
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Edward Elgar Publishing
30
Fördergesellschaft Marketing an der Universität Augsburg
29
Springer-Verlag GmbH
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
De Gruyter Oldenbourg
28
Department of Agricultural and Resource Economics, University of Maryland
26
RWTH Aachen
25
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,564
European Journal of Marketing
463
Springer eBook Collection
355
Springer eBook Collection / Business and Economics
350
Gabler Edition Wissenschaft
340
Europäische Hochschulschriften / 5
305
Research
245
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Lehrbuch
197
Journal of business research : JBR
164
Management Science
132
Journal of Agricultural and Applied Economics
130
Industrial marketing management : the international journal for industrial and high-tech firms
123
essentials
121
Hamburger Schriften zur Marketingforschung
112
Journal of Consumer Marketing
110
Gabler Research
99
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
International Food and Agribusiness Management Review
94
Innovatives Markenmanagement
91
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
88
Neue betriebswirtschaftliche Forschung : Nbf
86
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
DUV / Wirtschaftswissenschaft
74
Journal of marketing management : MM
74
Schriften zu Marketing und Management
74
Schriftenreihe Schwerpunkt Marketing
74
Schriftenreihe Studien zum Konsumentenverhalten
74
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
Springer eBook Collection / Business and Management
71
Agricultural and Resource Economics Review
70
Gabler-Edition Wissenschaft
70
International Marketing Review
70
more ...
less ...
Source
All
ECONIS (ZBW)
27,373
USB Cologne (EcoSocSci)
17,812
RePEc
6,399
Other ZBW resources
2,105
BASE
1,845
EconStor
251
USB Cologne (business full texts)
201
OLC EcoSci
70
ArchiDok
14
more ...
less ...
Showing
61
-
70
of
56,070
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Enzyklopädie des
Marketing
Koschnick, Wolfgang J.
-
1997
Persistent link: https://www.econbiz.de/10000617812
Saved in:
62
Kompetenzorientiertes
Marketing
in Wertsystemen
Jüttner, Uta
-
1996
Persistent link: https://www.econbiz.de/10000618948
Saved in:
63
Fallstudien zu
Marketing
und Marktforschung
Nötzel, Rötger
-
1997
-
6., erw. Aufl.
Persistent link: https://www.econbiz.de/10000621133
Saved in:
64
The corporate brand
Ind, Nicholas
-
1997
Persistent link: https://www.econbiz.de/10000621513
Saved in:
65
Kundenclubs als Kundenbindungsinstrument : generelle und situationsbezogene Gestaltungsempfehlungen für ein erfolgreiches Kundenclub-
Marketing
Holz, Stefan
-
1997
Persistent link: https://www.econbiz.de/10000622877
Saved in:
66
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
Saved in:
67
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Meffert, Heribert
(
honouree
);
Bruhn, Manfred
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000622940
Saved in:
68
Handbuch Database
Marketing
Link, Jörg
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000623450
Saved in:
69
Erfolgsursache
Marketing
: warum marktorientiert geführte Unternehmen erfolgreich sind
Fritz, Wolfgang
-
1997
Persistent link: https://www.econbiz.de/10000623803
Saved in:
70
Lexikon der aktuellen
Marketing
-Begriffe
Meffert, Heribert
(
ed.
)
-
1997
-
Lizenzausg., für das Taschenbuch erw. Neuausg
Persistent link: https://www.econbiz.de/10000624077
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
