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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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New mathematics for marketing planning
Kotler, Philip - In: New ideas for successful marketing : [National …, (pp. 507-528). 1966
Persistent link: https://www.econbiz.de/10003607101
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Skizzen: Märkte der Zukunft
Kotler, Philip - In: Rethinking the future : so sehen Vordenker die Zukunft …, (pp. 286-305). 1997
Persistent link: https://www.econbiz.de/10003438041
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Ten deadly marketing sins : signs and solutions
Kotler, Philip - 2004
Persistent link: https://www.econbiz.de/10004284478
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Marketing management : analysis, planning, implementation, and control
Kotler, Philip - 1997 - 9. ed.
Persistent link: https://www.econbiz.de/10004305916
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Marketing management : analysis, planning, implementation, and control
Kotler, Philip - 1991 - 7. ed.
Persistent link: https://www.econbiz.de/10004105570
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Marketing management : analysis, planning, and control
Kotler, Philip - 1984 - 5. ed.
Persistent link: https://www.econbiz.de/10014386618
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Marketing management : analysis, planning, implementation, and control
Kotler, Philip - 1994 - 8. ed.
Persistent link: https://www.econbiz.de/10004181773
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004713992
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Marketing insights from A to Z : 80 concepts every manager needs to know
Kotler, Philip - 2003
Persistent link: https://www.econbiz.de/10004715274