Narrow search
Showing 1 - 10 of 69,636
Cover Image
The psychology of entertainment media : blurring the lines between entertainment and persuasion
Shrum, L. J. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004735215
Cover Image
The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
Persistent link: https://www.econbiz.de/10004824963
Cover Image
The marketing power of emotion
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2003
Persistent link: https://www.econbiz.de/10004766433
Cover Image
Applying social cognition to consumer-focused strategy
Kardes, Frank R. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004857601
Cover Image
Handbook of consumer psychology
Haugtvedt, Curtis P. (contributor) - 2008
Persistent link: https://www.econbiz.de/10004899345
Cover Image
I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob - 2008
Persistent link: https://www.econbiz.de/10004921608
Cover Image
Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
Cover Image
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
Cover Image
Die fraktale Marke : eine neue Intelligenz der Werbung ; [das TAO-Projekt]
Gerken, Gerd - 1994
Persistent link: https://www.econbiz.de/10000412346