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Markenerfolg mit Marketinginno...
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
Herbrand, Nicolai Oliver
(
contributor
); …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003364979
Saved in:
132
Event-Marken-Fit und Kommunikationswirkung : eine Längsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fußballweltmeisterschaft 2006 TM
Nitschke, Axel
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003367703
Saved in:
133
Absatzmittlergerichtetes Markenmanagement
Burmann, Christoph
;
Maloney, Philip
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003372007
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134
Markenstärkemessung unter besonderer Berücksichtigung von Konsumentenheterogenität : das Beispiel der deutschen Brauwirtschaft
Köster, Lars
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003297766
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135
Markenwert und Markenidentität komplexer Handelsleistungen : Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus
Arnold, Brit
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003297769
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136
Strategisches Mehrmarkencontrolling : ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003307848
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137
Potenziale und Grenzen des Brand Stretching
Wilken, Matthias
-
2006
Persistent link: https://www.econbiz.de/10003288099
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138
Innengerichtetes Markenmanagement : Ansätze zur Schaffung und Erhaltung von Brand Commitment in markenorientierten Unternehmen
Burmann, Christoph
;
Zeplin, Sabrina
-
2006
Persistent link: https://www.econbiz.de/10003288111
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139
Botschafter der Markenidentität : eine ganzheitliche Betrachtung und Analyse
Hohenstein, Nicole
-
2008
Persistent link: https://www.econbiz.de/10003660797
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140
Unternehmensmarkenstrategie : markenstrategischer Gestaltungsraum bei der Führung von Unternehmensmarken
Schmid, Markus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003688731
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