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Creating superior customer val...
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
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Commodity Marketing : Strategies, Concepts, and Cases
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Was Produkte unverwechselbar macht
Homburg, Christian
;
Staritz, Matthias
;
Bingemer, Stephan
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 34-42,55-59
Persistent link: https://www.econbiz.de/10003780488
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2
Software-Pricing
Staritz, Matthias
;
Klarmann, Martin
;
Schäfer, Tobias
- In:
Preismanagement auf Business-to-Business Märkten : …
,
(pp. 389-419)
.
2011
Persistent link: https://www.econbiz.de/10008905644
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3
Commodity-Differenzierung : ein branchenübergreifender Ansatz
Homburg, Christian
;
Staritz, Matthias
;
Bingemer, Stephan
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 31-56)
.
2011
Persistent link: https://www.econbiz.de/10008701322
Saved in:
4
Commodity-Differenzierung : ein branchenübergreifender Ansatz
Homburg, Christian
;
Staritz, Matthias
;
Bingemer, Stephan
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 27-50)
.
2014
Persistent link: https://www.econbiz.de/10010354637
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5
Creating superior customer value and reaping its benefits for the company
Staritz, Matthias
-
2008
Persistent link: https://www.econbiz.de/10003721453
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6
Commodity differentiation : a cross-industry approach
Bamberger, Boas
;
Homburg, Christian
;
Staritz, Matthias
; …
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 21-42)
.
2022
Persistent link: https://www.econbiz.de/10013271812
Saved in:
7
Toward a differentiated understanding of the value-creation chain
Kühnl, Christina
;
Fürst, Andreas
;
Homburg, Christian
; …
- In:
British journal of management : BJM
28
(
2017
)
3
,
pp. 444-463
Persistent link: https://www.econbiz.de/10011823971
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8
Successfully Cultivating Markets in Difficult Times — Six Key Questions that Should Always Be Asked
Staritz, Matthias
;
Baumgärtner, Björn
;
Scholl, Michael
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
3
(
2012
),
pp. 15-18
Persistent link: https://www.econbiz.de/10009846864
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9
Creating superior value in the eyes of the customer : an analysis of the two generic value drivers and value paths
Fürst, Andreas
;
Staritz, Matthias
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 3-23
Persistent link: https://www.econbiz.de/10013392003
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