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Marketing automation innovation practices and customer retention performance : evidence from the Nigerian manufacturing SMEs
Olomu, Michael Oluwaseun - In: International journal of business performance management 20 (2019) 3, pp. 212-228
Persistent link: https://www.econbiz.de/10012144433
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Strategic orientations, the mediating effect of absorptive capacity and innovation : a study among Malaysian manufacturing SMEs
Al-Mamun, Abdullah; Syed Ali Fazal; Mohiuddin, Muhammad; … - In: International journal of innovation management 23 (2019) 2, pp. 1950016-1-25
Persistent link: https://www.econbiz.de/10012009045
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Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac K.; Takeda, Sachiko - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
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Internationalisation and the internet in UK manufacturing SMEs
Tseng, Ko-min Kevin; Johnsen, Rhona E. - In: Journal of small business and enterprise development 18 (2011) 3, pp. 571-593
Persistent link: https://www.econbiz.de/10009311733
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Pareto-principle application in non-IT supported CRM processes : a case study of a Dutch manufacturing SME
Elbeltagi, Ibrahim; Kempen, Thijs; Garcia, Elaine - In: Business process management journal 20 (2014) 1, pp. 129-150
Persistent link: https://www.econbiz.de/10010246787
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Segmenting small and medium manufacturing enterprises for electronic customer relationship management industry : the case of Thailand
Sophonthummapharn, Kittipong - In: International journal of electronic customer … 5 (2011) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10009296340
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Neugeschäft durch Value Added Services : Entwicklung und Vermarktung kundenunterstützender Dienstleistungen bei KMU
Völker, Rainer; Schaaf, Holger - 2008
Persistent link: https://www.econbiz.de/10003661536
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How to enhance the success rate of new products in the market
Yusr, Maha Mohammed; Mokhtar, Sany Sanuri Mohd; … - In: International journal of business innovation and … 24 (2021) 4, pp. 478-493
Persistent link: https://www.econbiz.de/10012507255
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Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: International marketing review 40 (2023) 4, pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
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Impact of Relationship Quality on Firm's Export Profitability : A Study of SMEs in Gujarat
Singh, Shivangi; Chugan, Pawan K. - 2014
The appearance of relationship quality paradigm in the field of international business has resulted in growing need to manage, develop and evaluate relationships amongst the exporters and importers besides influencing the profitability of the firm in the long-run. In the same light, this study...
Persistent link: https://www.econbiz.de/10014037389