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The truth about brands : [mark...
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1
OBD : the business of illusion and the illusion of business
Conley, Lucas
-
2008
Persistent link: https://www.econbiz.de/10004397537
Saved in:
2
The brand bubble : the looming crisis in brand value and how to avoid it
Gerzema, John
;
Lebar, Ed
-
2008
-
1. ed., HB print.
Persistent link: https://www.econbiz.de/10004921372
Saved in:
3
Brand immortality : how brands can live long and prosper
Pringle, Hamish
;
Field, Peter
-
2008
Persistent link: https://www.econbiz.de/10004925157
Saved in:
4
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Light, Marvin Lawrence
;
Kiddon, Joan S.
-
2009
-
1. ed., 1. print.
Persistent link: https://www.econbiz.de/10004931478
Saved in:
5
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
6
The business of brands
Miller, Jon
;
Muir, David
-
2004
Persistent link: https://www.econbiz.de/10004817061
Saved in:
7
Primal branding : create zealots for your brand, your company and your future
Hanlon, Patrick
-
2006
Persistent link: https://www.econbiz.de/10004863282
Saved in:
8
Brand enigma : decoding the secrets of your brand
Bruce, Duncan
;
Harvey, David
-
2008
Persistent link: https://www.econbiz.de/10004926380
Saved in:
9
BrandDigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004911540
Saved in:
10
The global brand : how to create and develop lasting brand value in the world market
Hollis, Nigel
-
2008
Persistent link: https://www.econbiz.de/10004926071
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