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Marketing management
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Management
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153
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142
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128
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113
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100
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100
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99
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97
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94
Kreutzer, Ralf T.
92
Wirtz, Bernd W.
87
Kaiser, Harry M.
86
Kleinaltenkamp, Michael
85
Burmann, Christoph
84
Kirchgeorg, Manfred
84
Albers, Sönke
80
Kumar, V.
80
McDonald, Malcolm
80
Holst, Elke
79
Sadun, Raffaella
76
Simon, Hermann
76
Reinecke, Sven
75
Kuß, Alfred
74
Berndt, Ralph
73
Kirsch, Anja
71
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70
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68
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67
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Management Decision
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Marketing Intelligence & Planning
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Journal of Food Distribution Research
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Economics Papers from University Paris Dauphine
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Management science : journal of the Institute for Operations Research and the Management Sciences
161
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160
European research studies
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essentials
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148
Management Science
141
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140
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Journal of Agricultural and Applied Economics
132
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132
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Hamburger Schriften zur Marketingforschung
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Edward Elgar E-Book Archive
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Journal of Consumer Marketing
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104
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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BASE
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EconStor
705
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Showing
11
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date (oldest first)
11
Marketing
und Vertrieb : Fundamente für die marktorientierte Unternehmensführung ; [mit Wissenstest, Internetlösungen und Internetaktualisierung]
Winkelmann, Peter
-
2006
-
5., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003139171
Saved in:
12
Marketing
und Vertrieb : Fundamente für die marktorientierte Unternehmensführung ; [mit Wissenstest und Internetlösungen]
Winkelmann, Peter
-
2002
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001611478
Saved in:
13
Lateral
marketing
: new techniques for finding breakthrough ideas
Kotler, Philip
;
Trías de Bes, Fernando
-
2003
Persistent link: https://www.econbiz.de/10001783648
Saved in:
14
Marketing
management
: text and cases
Dalrymple, Douglas J.
;
Parsons, Leonard J.
-
2000
-
7. ed
Persistent link: https://www.econbiz.de/10001430351
Saved in:
15
Managing services
marketing
: text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
16
Marktorientierte Unternehmensführung : Messung - Determinanten - Erfolgsauswirkungen
Becker, Jan
-
1999
Persistent link: https://www.econbiz.de/10001395984
Saved in:
17
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
18
Marktorientierter Unternehmenswandel : managementtheoretische Perspektiven der Marketingimplementierung
Oelsnitz, Dietrich von der
-
1999
Persistent link: https://www.econbiz.de/10001374428
Saved in:
19
Digitales
Management
und
Marketing
: so nutzen Unternehmen die Marktchancen der Digitalisierung
Detscher, Stefan
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012502472
Saved in:
20
Strategic
marketing
management
: planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
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