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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
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The marketing plan
Cohen, William A. - 2005 - 4th ed.
Persistent link: https://www.econbiz.de/10004001317
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004259011
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The marketing plan
Cohen, William A. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004404131
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Global marketing management : changes, challenges and new strategies
Lee, Kiefer; Carter, Steve - 2005
Persistent link: https://www.econbiz.de/10004514056
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Strategisches Management und Marketing : Markt- und Wettbewerbsanalyse, Strategische Frühaufklärung, Portfolio-Management
Kreilkamp, Edgar - 2010
Strategisches Management Und Marketing: Markt- Und Wettbewerbsanalyse, Strategische Fr Haufkl Rung, Portfolio-Management …
Persistent link: https://www.econbiz.de/10014509658
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Using market knowledge
Deshpandé, Rohit (contributor) - 2001
Persistent link: https://www.econbiz.de/10004604933
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Global marketing management : a European perspective
Keegan, Warren J.; Schlegelmilch, Bodo B. - 2001
Persistent link: https://www.econbiz.de/10004609222
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Accountable marketing : the economics of data-driven marketing
Rosenwald, Peter J. - 2004
Persistent link: https://www.econbiz.de/10004383171
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The new global marketing reality
Brookes, Richard; Palmer, Roger - 2004
Persistent link: https://www.econbiz.de/10004663629