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Super Bowl Ad Likeability and Stock Performance of Advertisers : a Longitudinal Analysis of the Relationship and Trends.
Rozumalski, Dan - 2009
Color poster with text and graph (Spring 2009)
Persistent link: https://www.econbiz.de/10009460843
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Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst - In: Media-Perspektiven (2008) 6, pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
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Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc - 2009 - 1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
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Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 37-55). 2008
Persistent link: https://www.econbiz.de/10003755903
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Reinvention of TV advertising
Marcus, Claudio - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 85-122). 2008
Persistent link: https://www.econbiz.de/10003755906
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A content analysis of music placement in prime-time television advertising
Allan, David - In: Journal of advertising research 48 (2008) 3, pp. 404-417
Persistent link: https://www.econbiz.de/10003768845
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Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik; Kendrick, Alice - In: JMM : the international journal on media management 10 (2008) 4, pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
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"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen - In: Journal of advertising research 49 (2009) 1, pp. 93-103
Persistent link: https://www.econbiz.de/10003833784