Social media marketing has provided easy access to consumers. Luxury brands frequently keep posted their collections and proceedings on social media with the aim to save interest, engagement, create awareness as well as shape loyalties. This research is conducted in three randomly selected...

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...