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Electronic Commerce in der Schweiz : Lehren aus Einzelfallstudien
Harabi, Najib; Hespeler, Frank - 2001
Persistent link: https://www.econbiz.de/10004769847
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Crisis communications : a casebook approach
Fearn-Banks, Kathleen - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004731622
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Marketing
Stokes, David - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10004742712
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Twenty ads that shook the world : the century's most groundbreaking advertising and how it changed us all
Twitchell, James B. - 2000
Persistent link: https://www.econbiz.de/10004743783
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Strategic marketing management cases
Cravens, David W.; Lamb, Charles William; Crittenden, … - 2002 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004748456
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Direktmarketing-Fallstudien : Beispiele für Datenbanken, Adress-Selektionen, Mailings
Holland, Heinrich (contributor) - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004703877
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Design management case studies
Jerrard, Robert; Hands, David; Ingram, Jack - 2002
Persistent link: https://www.econbiz.de/10004709090
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Understanding marketing : a European casebook
Phillips, Celia M. (contributor); Pruyn, Ad (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10004711266
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Customer culture : how FedEx and other great companies put the customer first every day
Basch, Michael D. - 2002
Persistent link: https://www.econbiz.de/10004711514
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Designing corporate identity : graphic design as a business strategy
Knapp, Pat Matson - 2001
Persistent link: https://www.econbiz.de/10004711547