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Revisiting consumer ethnocentrism : review, reconceptualization, and empirical testing

Siamagka, Nikoletta-Theofania; Balabanis, George - In: Journal of international marketing 23 (2015) 3, pp. 66-86

Persistent link: https://www.econbiz.de/10011341897

Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior

Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 65 (2012) 10, pp. 1399-1407

Persistent link: https://www.econbiz.de/10009620250

Emergent marketing strategies and performance : the effects of market uncertainty and strategic feedback systems

Chari, Simos; Katsikeas, Constantine S.; Balabanis, George - In: British journal of management : BJM 25 (2014) 2, pp. 145-165

Persistent link: https://www.econbiz.de/10010364115

Explaining variation in conspicuous luxury consumption : an individual differences' perspective

Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 67 (2014) 10, pp. 2147-2154

Persistent link: https://www.econbiz.de/10010400097

Explaining the product-speciticity of country-of-origin effects

Tseng, Ting-hsiang; Balabanis, George - In: International marketing review 28 (2011) 6, pp. 581-600

Persistent link: https://www.econbiz.de/10009390035

The role of brand strength, type, image and product-category fit in retail brand collaborations

Mitchell, Vincent-Wayne; Balabanis, George - In: Journal of retailing and consumer services 60 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012502674

Does humour influence perceptions of the ethicality of female-disparaging advertising?

Grougiou, Vassiliki; Balabanis, George; Manika, Danae - In: Journal of business ethics : JBE 164 (2020) 1, pp. 1-16

This article responds to calls for further research on ethical issues in advertising. The study examines whether advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand attitudes. It also examines whether or not humour...

Persistent link: https://www.econbiz.de/10012227876

Country image appraisal : more than just ticking boxes

Lopez, Carmen; Balabanis, George - In: Journal of business research : JBR 117 (2020), pp. 764-779

Persistent link: https://www.econbiz.de/10012288099

Sometimes a celebrity holding a negative public image is the best product endorser

Sääksjärvi, Maria; Hellén, Katarina; Balabanis, George - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 421-441

Persistent link: https://www.econbiz.de/10011574403

Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin

Balabanis, George; Siamagka, Niloletta-Theofania - In: International marketing review 34 (2017) 2, pp. 166-182

Persistent link: https://www.econbiz.de/10011673987