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Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung; Chatterjee, Rabikar; DeSarbo, Wayne; … - 2007
Persistent link: https://www.econbiz.de/10003541515
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007
Persistent link: https://www.econbiz.de/10003541579
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Exploring intra-industry competitive heterogeneity : the identification of latent competitive groups
DeSarbo, Wayne; Wang, Qiong; Blanchard, Simon J. - In: Journal of modelling in management 5 (2010) 2, pp. 94-123
Persistent link: https://www.econbiz.de/10008654284
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Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne; Madrigal, Robert - In: Journal of modelling in management 6 (2011) 1, pp. 79-99
Persistent link: https://www.econbiz.de/10008989560
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A new constrained stochastic multidimensional scaling vector model : an application to the perceived importance of leadership attributes
Scott, Crystal J.; DeSarbo, Wayne - In: Journal of modelling in management 6 (2011) 1, pp. 7-32
Persistent link: https://www.econbiz.de/10008989575
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Exploring the demand aspects of sports consumption and fan avidity
DeSarbo, Wayne; Madrigal, Robert - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10009550694
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Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.; DeSarbo, Wayne; Atalay, A. Selin; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
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Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of marketing research : JMR 49 (2012) 5, pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
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A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco; Stadler Blank, Ashley; DeSarbo, Wayne - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
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Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon; Blanchard, Simon J.; DeSarbo, Wayne; … - In: Journal of marketing research : JMR 50 (2013) 5, pp. 664-673
Persistent link: https://www.econbiz.de/10010195930