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A model for the effects of psy...
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Wedel, Michel
286
Leeflang, Peter
90
Pieters, Rik
50
Kamakura, Wagner A.
48
Leeflang, Peter S. H.
35
DeSarbo, Wayne S.
29
Bijmolt, Tammo H. A.
18
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16
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15
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14
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11
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10
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10
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5
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5
Steenkamp, Jan-Benedict E. M.
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4
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Journal of marketing research : JMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
14
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14
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13
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3
European Journal of Operational Research
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Fundamentals of marketing research ; Vol. 6
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ECONIS (ZBW)
255
OLC EcoSci
75
RePEc
65
BASE
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
1
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161
Split-questionnaire designs : a new tool in survey design and panel management
Vriens, Marco
;
Wedel, Michel
;
Sándor, Zsolt
-
2007
Persistent link: https://www.econbiz.de/10003540285
Saved in:
162
Factor analysis and missing data
Kamakura, Wagner A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541145
Saved in:
163
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541421
Saved in:
164
A comparison of multidimensional scaling methods for perceptual mapping
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541504
Saved in:
165
Conjoint choice experiments : general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications
,
(pp. 199-229)
.
2007
Persistent link: https://www.econbiz.de/10003544631
Saved in:
166
Pretesting : "before the rubber hits the road"
Pieters, Rik
;
Wedel, Michel
- In:
The Sage handbook of advertising
,
(pp. 217-232)
.
2007
Persistent link: https://www.econbiz.de/10003570477
Saved in:
167
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
168
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Bronnenberg, Bart J.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003947439
Saved in:
169
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
170
My mobile music : an adaptive personalization system for digital audio players
Tuck Siong Chung
;
Rust, Roland T.
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10003858538
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