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Ad gist : ad communication in a single eye fixation

Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-73

Persistent link: https://www.econbiz.de/10009511628

Emotion-induced engagement in Internet video advertisements

Teixeira, Thales; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 2, pp. 144-159

Persistent link: https://www.econbiz.de/10009524212

Informativeness of eye movements for visual marketing : six cornerstones

Pieters, Rik; Wedel, Michel - In: Visual marketing : from attention to action ; …, (pp. 43-71). 2008

Persistent link: https://www.econbiz.de/10009260345

Introduction to visual marketing

Wedel, Michel; Pieters, Rik - In: Visual marketing : from attention to action ; …, (pp. 1-8). 2008

Persistent link: https://www.econbiz.de/10009260347

Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]

Wedel, Michel (ed.); Pieters, Rik (contributor) - 2008

Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...

Persistent link: https://www.econbiz.de/10009261378

Information acquisition during online decision making : a model-based exploration using eye-tracking data

Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. Rik - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1009-1026

Persistent link: https://www.econbiz.de/10009751217

Copy alert : a method and metric to detect visual copycat brands

Satomura, Takuya; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10010349048

Adaptive personalization using social networks

Tuck Siong Chung; Wedel, Michel; Rust, Roland T. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 66-87

Persistent link: https://www.econbiz.de/10011434885

Applications and innovations of eye-movement research in judgment and decision making

Ashby, Nathan; Johnson, Joseph G.; Krajbich, Ian; … - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 96-102

Persistent link: https://www.econbiz.de/10011519121

Nodule detection with eye movements

Wedel, Michel; Jin, Yan; Siegel, Eliot L.; Li, Hongshuang - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 254-270

Persistent link: https://www.econbiz.de/10011521473