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Decomposing sales elasticities on segmented markets

Plat, Francis W. - In: International journal of research in marketing : IJRM ; … 5 (1989) 4, pp. 303-315

Persistent link: https://www.econbiz.de/10001084183

Satisfaction as a predictor of future performance : a replication

Doorn, Jenny van; Leeflang, Peter; Tijs, Marleen - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 314-318

Persistent link: https://www.econbiz.de/10009779949

Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance

Hausberg, J. Piet; Leeflang, Peter - In: International journal of innovation management 23 (2019) 6, pp. 1950056-1-37

Persistent link: https://www.econbiz.de/10012098630

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Persistent link: https://www.econbiz.de/10011308726

Improving pharmacy store performance : the merits of over-the-counter drugs

Wieringa, Jaap E.; Reber, Katrin Christiane; Leeflang, Peter - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1276-1299

Persistent link: https://www.econbiz.de/10011338672

Bridging the gap : reflections on theorizing with managers

Leeflang, Peter - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1153-1160

Persistent link: https://www.econbiz.de/10011725644

Effects of traditional advertising and social messages on brand-building metrics and customer acquisition

Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15

Persistent link: https://www.econbiz.de/10011749812

Multi-unit price promotions and their impact on purchase decisions and sales

Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074

Persistent link: https://www.econbiz.de/10011708832

Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment

Ruiz-Conde, Enar; Wieringa, Jaap E.; Leeflang, Peter - In: Technological forecasting & social change : an … 88 (2014), pp. 49-63

Persistent link: https://www.econbiz.de/10010482346

Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International business review : the official journal of … 23 (2014) 1, pp. 284-292

Persistent link: https://www.econbiz.de/10010236470