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A model for the effects of psy...
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Wedel, Michel
286
Leeflang, Peter
89
Pieters, Rik
50
Kamakura, Wagner A.
48
Leeflang, Peter S. H.
35
DeSarbo, Wayne S.
29
Bijmolt, Tammo H. A.
18
Wittink, Dick R.
16
Wieringa, Jaap E.
15
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14
Verhoef, Peter C.
12
Böckenholt, Ulf
11
Ebbes, Peter
10
Haaijer, Rinus
10
Zhang, Jie
10
Hofstede, Frenkel ter
9
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9
Lenk, Peter
9
Reuyl, Jan C.
9
Sándor, Zsolt
8
Vriens, Marco
8
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6
Doorn, Jenny van
6
Heerde, Harald J. van
6
Rouwendal, Jan
6
Rust, Roland T.
6
Wansbeek, Tom
6
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5
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5
Franses, Philip Hans
5
Lans, Ralf van der
5
Naik, Prasad A.
5
Natter, Martin
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Rosbergen, Edward
5
Steenkamp, Jan-Benedict E. M.
5
Steenkamp, Jan-Benedict E.M.
5
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4
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Journal of marketing research : JMR
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
14
Research report / Graduate School Research Institute Systems, Organisations and Management
14
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13
Marketing Science
11
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8
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7
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7
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6
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6
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6
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6
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6
International Series in Quantitative Marketing
5
Journal of Business & Economic Statistics
5
Psychometrika
5
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4
Economics letters
4
European journal of marketing : EJM
4
International series in quantitative marketing
4
Journal of applied econometrics
4
Management Science
4
Conjoint measurement : methods and applications
3
European Journal of Operational Research
3
Fundamentals of marketing research ; Vol. 6
3
International Journal of Forecasting
3
Journal of behavioral decision making
3
Journal of the Academy of Marketing Science
3
Marketing : journal of research and management
3
Schmalenbach Business Review (sbr)
3
Schmalenbach business review : sbr
3
Statistica Neerlandica
3
Discussion paper / Center for Economic Research, Tilburg University
2
ERIM report series research in management
2
Economics Letters
2
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2
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2
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ECONIS (ZBW)
254
OLC EcoSci
75
RePEc
65
BASE
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
1
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61
Advertising and industry sales : an empirical study of the West German cigarette market
Leeflang, Peter S. H.
;
Reuijl, Jan C.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 92-98
Persistent link: https://www.econbiz.de/10002235970
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62
Estimating the parameters of market share models at different levels of aggregation with examples from the German cigarette industry
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1981
Persistent link: https://www.econbiz.de/10002236036
Saved in:
63
Further study and comments on the prediction power of market share attraction models
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1982
Persistent link: https://www.econbiz.de/10002236063
Saved in:
64
Linear structural relation market share models
Leeflang, Peter S. H.
;
Plat, Frans W.
-
1984
Persistent link: https://www.econbiz.de/10002236098
Saved in:
65
On the application of generalized least squares methods to logically consistent market share models
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1979
Persistent link: https://www.econbiz.de/10002236139
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66
Some comments on the development and application of linear learning models
Leeflang, Peter S. H.
;
Boonstra, Anne
- In:
Management science : journal of the Institute for …
28
(
1982
)
11
,
pp. 1233-1246
Persistent link: https://www.econbiz.de/10002236612
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67
The use of regional data in marketing models : the demand for beer in the Netherlands
Leeflang, Peter S. H.
;
Duijn, Jacob J. van
- In:
European research : marketing, opinion, advertising
10
(
1982
)
1
Persistent link: https://www.econbiz.de/10002236626
Saved in:
68
Specification of simplified versions of a new product evaluation model
Nijkamp, Willem G.
;
Leeflang, Peter S. H.
-
1980
Persistent link: https://www.econbiz.de/10002575153
Saved in:
69
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
70
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
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