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Thirty years of conjoint analysis : reflections and prospects
Green, Paul E.; Krieger, Abba M.; Wind, Yoram (Jerry) - 2009
Persistent link: https://www.econbiz.de/10003794516
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A conceptual framework for evaluating an academic department : a systems approach
Green, Paul; Hardman, Stanley - In: International business and economics research journal 12 (2013) 12, pp. 1535-1545
Persistent link: https://www.econbiz.de/10010248965
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Household correlates of purchase price for grocery products
Frank, Ronald; Green, Paul; Sieber, Harry - In: Pricing strategy : reconciling customer needs and …, (pp. 196-206). 1969
Persistent link: https://www.econbiz.de/10003552315
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Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541509
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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On the robustness of multidimensional scaling techniques
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541511
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Hybrid models for conjoint analysis : an expository review
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541525
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Segmenting markets with conjoint analysis
Green, Paul E.; Krieger, Abba M. - 2007
Persistent link: https://www.econbiz.de/10003541527
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Conjoint analysis in consumer research : issues and outlook
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541532
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Conjoint analysis in marketing : new developments with implications for research and practice
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541534