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How to develop great conceptual frameworks for business-to-business marketing : editorial
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 94 (2021), pp. A2-A10
Persistent link: https://www.econbiz.de/10012513181
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Leveraging the power of the sharing economy
Northey, Gavin; Brodie, Roderick J. - In: Australasian marketing journal 28 (2020) 3, pp. 1-3
Persistent link: https://www.econbiz.de/10012599926
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Peer-to-peer interactions in the sharing economy : exploring the role of reciprocity within a Chinese social network
Starr, Richard G., Jr.; Zhu, Andrew Q.; … - In: Australasian marketing journal 28 (2020) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10012599958
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Research quality : what it is, and how to achieve it
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 99 (2021), pp. A13-A19
Persistent link: https://www.econbiz.de/10013206376
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Teaching : how to ensure quality teaching, and how to recognize teaching qualifications : editorial
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 100 (2022), pp. A1-A5
Persistent link: https://www.econbiz.de/10013206395
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The plurality of co-existing business models : investigating the complexity of value drivers
Benson-Rea, Maureen; Brodie, Roderick J.; Sima, Herbert - In: Industrial marketing management : the international … 42 (2013) 5, pp. 717-729
Persistent link: https://www.econbiz.de/10010211339
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Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi; Fehrer, Julia; Brodie, Roderick J. - In: Journal of business research : JBR 124 (2021), pp. 236-239
Persistent link: https://www.econbiz.de/10012493942
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Editorial: how to undertake great cross-disciplinary research
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 90 (2020), pp. A1-A5
Persistent link: https://www.econbiz.de/10012321907
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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Brand image, corporate reputation, and customer value
Cretu, Anca E.; Brodie, Roderick J. - In: Business-to-business brand management : theory, …, (pp. 263-387). 2009
Persistent link: https://www.econbiz.de/10008661018