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The brand image myth
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Kraftfahrzeugmarkt
3
Marktpsychologie
3
Vereinigte Staaten
3
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1
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Undetermined
5
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Article
13
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Evans, Franklin B.
13
Roberts, Harry V.
2
Birdwell, Al E.
1
Steiner, Gary A.
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The journal of business : B
6
The Journal of Business
5
Readings in sales force management
1
Salesmanship : selected readings
1
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ECONIS (ZBW)
8
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1
Selling as a dyadic relationship : a new approach
Evans, Franklin B.
- In:
Readings in sales force management
,
(pp. 125-133)
.
1968
Persistent link: https://www.econbiz.de/10002132454
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2
A sociological analysis of the selling situation : some preliminary findings
Evans, Franklin B.
- In:
Salesmanship : selected readings
,
(pp. 82-87)
.
1969
Persistent link: https://www.econbiz.de/10002132457
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3
Ford versus Chevrolet : Park forest revisited
Evans, Franklin B.
- In:
The journal of business : B
41
(
1968
)
4
,
pp. 445-459
Persistent link: https://www.econbiz.de/10002132468
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4
Psychological and objective factors in the prediction of brand choice : Ford versus Chevrolet
Evans, Franklin B.
- In:
The journal of business : B
32
(
1959
)
4
,
pp. 340-369
Persistent link: https://www.econbiz.de/10002132477
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5
Reply: ʺYou still can't tell a Ford owner from a Chevrolet ownerʺ
Evans, Franklin B.
- In:
The journal of business : B
34
(
1961
)
1
,
pp. 67-73
Persistent link: https://www.econbiz.de/10002855176
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6
Automobiles and self-imagery : comment
Evans, Franklin B.
;
Birdwell, Al E.
- In:
The journal of business : B
41
(
1968
)
4
,
pp. 484-485
Persistent link: https://www.econbiz.de/10002132446
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7
Fords, Chevrolets, and the problem of discrimination
Evans, Franklin B.
;
Roberts, Harry V.
- In:
The journal of business : B
36
(
1963
)
2
,
pp. 242-249
Persistent link: https://www.econbiz.de/10002132474
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8
Notes on Franklin B. Evans' ʺPsychological and objective factors in the prediction of brand choiceʺ
Steiner, Gary A.
- In:
The journal of business : B
34
(
1961
)
1
,
pp. 67-73
Persistent link: https://www.econbiz.de/10002855166
Saved in:
9
Automobiles and Self-Imagery: Comment
Evans, Franklin B.
- In:
The Journal of Business
41
(
1968
),
pp. 484-484
Persistent link: https://www.econbiz.de/10005076308
Saved in:
10
Fords, Chevrolets, and the Problem of Discrimination
Evans, Franklin B.
;
Roberts, Harry V.
- In:
The Journal of Business
36
(
1962
),
pp. 242-242
Persistent link: https://www.econbiz.de/10005832711
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