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Building global brands in the...
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International marketing
30
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Douglas, Susan P.
100
Craig, C. S.
37
Craig, C. Samuel
32
Craig, C.Samuel
15
Wind, Yoram
11
Nijssen, Edwin J.
7
Samuel Craig, C.
6
Broderick, Amanda J.
5
Petruzzellis, Luca
4
Bennett, Aronte
3
Demangeot, Catherine
3
Frank, Ronald E.
3
Brown, Lawrence A.
2
Calis, Gilles
2
Craig, Charles Samuel
2
Douglas, Susann P.
2
Feiereisen, Stéphanie
2
Greene, William H.
2
Nijssen, E. J.
2
Palumbo, Ada
2
Polli, Ronaldo E.
2
Sternthal, Brian
2
Brettel, Malte
1
Broderick, Amanda
1
Catherine Demangeot, Professor Amanda J. Broderick, Professor C. Samuel Craig, Dr
1
Chisnall, Peter M.
1
Davis, Harry L.
1
Demangoet, Catherine
1
Douglas, Susan J.
1
Engelen, Andreas
1
Ghosh, Avijit
1
Grein, Andreas
1
Jacoby, Jacob
1
Johar, Gita V.
1
Keegan, Warren J.
1
Malhotra, Naresh K.
1
Martín Martín, Oscar
1
Nijssen, Edwinl
1
Perlmutter, Howard V.
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Polli, Rolando E.
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International marketing review
11
Journal of international marketing
10
International Marketing Review
9
Journal of marketing
5
European Journal of Marketing
4
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
Japan and the world economy : international journal of theory and policy
4
Journal of retailing
4
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
4
European journal of marketing : EJM
3
International marketing ; Vol. 1
3
Journal of business research : JBR
3
Handbook of international business
2
Handbook of research in international marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing ; Vol. V
2
Japan and the World Economy
2
Journal of advertising research
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing research : JMR
2
Psychology & marketing
2
AMA educators' proceedings
1
Advances in international marketing
1
Best practices in international marketing
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Comparative marketing systems
1
Does marketing need reform? : fresh perspectives on the future
1
Effects of globalization on the firm
1
Esomar congress
1
EuroMed Journal of Business
1
EuroMed journal of business
1
European research in international business
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of Developments in Consumer Behaviour
1
Handbook of developments in consumer behaviour
1
Handbook of research on international advertising
1
International Journal of Emerging Markets
1
International Marketing Review: Volume 32, Issue 2
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of emerging markets
1
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ECONIS (ZBW)
74
OLC EcoSci
27
Other ZBW resources
16
RePEc
6
USB Cologne (EcoSocSci)
4
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1
International marketing research
Craig, C. Samuel
;
Craig, C. S.
;
Douglas, Susan P.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10002469684
Saved in:
2
Global marketing strategy
Douglas, Susan P.
;
Craig, C. Samuel
-
1995
-
Internat. ed.
Persistent link: https://www.econbiz.de/10000425109
Saved in:
3
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
4
Issues in collecting primary data
Craig, C. Samuel
;
Douglas, Susan P.
-
2006
Persistent link: https://www.econbiz.de/10003410671
Saved in:
5
Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.
;
Craig, C. Samuel
;
Nijssen, Edwin J.
-
2006
Persistent link: https://www.econbiz.de/10003410973
Saved in:
6
Expanding the perspective : making US marketing relevant for the new world order
Douglas, Susan P.
;
Craig, C. Samuel
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 217-221)
.
2006
Persistent link: https://www.econbiz.de/10003430336
Saved in:
7
Approaches to assessing international marketing opportunities for small- and medium-sized companies
Douglas, Susan P.
;
Craig, C. Samuel
;
Keegan, Warren J.
- In:
The Columbia journal of world business : publ. …
17
(
1982
)
3
,
pp. 26-32
Persistent link: https://www.econbiz.de/10003519702
Saved in:
8
Advertising across cultures
Douglas, Susan P.
;
Craig, C. S.
- In:
The Sage handbook of advertising
,
(pp. 416-429)
.
2007
Persistent link: https://www.econbiz.de/10003570577
Saved in:
9
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
10
Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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