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The nine nations of North America and the value basis of geographic segmentation
Kahle, Lynn R. - In: Journal of marketing 50 (1986) 2, pp. 37-47
Persistent link: https://www.econbiz.de/10001012001
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Contemporary research on consumer and business social values : special issue on social values
Kahle, Lynn R. (contributor) - In: Journal of business research : JBR 20 (1990) 2, pp. 81-190
Persistent link: https://www.econbiz.de/10001089281
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Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
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An experiment on the reliability of scales commonly used to test linear compensatory multi-attribute models
Bultez, Alain; Derbaix, Christian - 1980
Persistent link: https://www.econbiz.de/10003411260
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Mesures des réactions affectives induites par des campagnes pour causes sociales : complémentarité et convergence de mesures iconiques et verbales
Derbaix, Christian; Poncin, Ingrid; Droulers, Olivier; … - In: Recherche et applications en marketing 27 (2012) 2, pp. 71-90
Persistent link: https://www.econbiz.de/10010199792
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Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
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"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc; Kacha, Mathieu; Derbaix, Christian - In: Journal of business research : JBR 69 (2016) 2, pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
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Pride in contemporary sport consumption : a marketing perspective
Decrop, Alain; Derbaix, Christian - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 586-603
Persistent link: https://www.econbiz.de/10008747771
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Perception sans conscience de stimuli supraliminaux : revue critique et proposition d'un modèle intégrateur
Derbaix, Christian; Herrmann, Jean-Luc; Kacha, Mathieu - In: Recherche et applications en marketing 29 (2014) 2, pp. 60-78
Persistent link: https://www.econbiz.de/10011474792
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Dependability of the classical procedure used to validate linear compensatory multi-attribute models
Bultez, Alain; Derbaix, Christian - In: Annales de sciences économiques appliquées 38 (1982) 1, pp. 149-170
Persistent link: https://www.econbiz.de/10001967281