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Marketing management
Winer, Russell S. - 2004 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001765970
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Reference price model of brand choice for frequently purchased products
Winer, Russell S. - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 250-256
Persistent link: https://www.econbiz.de/10001018720
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2009 - 2010 ISMS-MSI Practice Prize Competition : special section introduction
Winer, Russell S. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 565-756
Persistent link: https://www.econbiz.de/10009299506
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Special section introduction
Winer, Russell S. - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 191-193
Persistent link: https://www.econbiz.de/10009736697
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An updated framework for customer relationship management
Winer, Russell S. - In: The Routledge companion to strategic marketing, (pp. 56-66). 2021
Persistent link: https://www.econbiz.de/10012498426
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Pricing in the digital age : implications for consumer behavior
Winer, Russell S. - In: The Routledge companion to consumer behavior, (pp. 193-207). 2020
Persistent link: https://www.econbiz.de/10012316153
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Marketing management
Winer, Russell S.
Persistent link: https://www.econbiz.de/10004596125
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Marketing management
Winer, Russell S. - 2004 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004782016
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Pricing
Winer, Russell S. - 2005
Persistent link: https://www.econbiz.de/10004873097
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Marketing management
Winer, Russell S. - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004892624