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Strategic Brand Evaluations Am...
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Consumer behaviour
65
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Globalization
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Cultural identity
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International marketing
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Laroche, Michel
241
Cleveland, Mark
34
Richard, Marie-Odile
32
Kim, Chankon
21
Mazaheri, Ebrahim
17
Toffoli, Roy
17
Ueltschy, Linda C.
16
Kalamas, Maria
15
Yang, Zhiyong
15
Teng, Lefa
13
Pons, Frank
12
Nepomuceno, Marcelo Vinhal
10
Chebat, Jean-Charles
9
Shobeiri, Saeed
9
Zourrig, Haithem
9
Bergeron, Jasmin
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Mourali, Mehdi
8
Papadopoulos, Nicolas
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Petrof, John V.
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Richard, Marie‐Odile
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Yingwei, Ren
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Zhang, Man
4
Bocaranda, Claudia
3
Chebat, Jean‐Charles
3
Goutaland, Christine
3
Habibi, Mohammad Reza
3
Hallab, Ranim
3
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Journal of business research : JBR
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Journal of Business Research
33
Journal of Services Marketing
10
Journal of Consumer Marketing
8
Journal of retailing and consumer services
8
International Journal of Bank Marketing
6
International journal of advertising : the quarterly review of marketing communications
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International Marketing Review
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Journal of Economic Psychology
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International journal of hospitality management
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Journal of the Academy of Marketing Science
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The journal of applied business research
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AMS review : official publication of the Academy of Marketing Science
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Business horizons
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Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
Cross-cultural and critical perspectives on brands
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Die Betriebswirtschaft / DBW-Depot
1
Die Betriebswirtschaft, DBW-Depot
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of strategic e-business management
1
International Journal of Consumer Studies
1
International Journal of E-Services and Mobile Applications (IJESMA)
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ECONIS (ZBW)
99
OLC EcoSci
69
RePEc
43
Other ZBW resources
38
USB Cologne (EcoSocSci)
7
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31
What is this accent? Effects of accent and language in international advertising contexts
Laroche, Michel
;
Li, Rong
;
Richard, Marie‐Odile
;
Xu, Lu
- In:
International Journal of Consumer Studies
46
(
2021
)
4
,
pp. 1209-1222
Persistent link: https://www.econbiz.de/10012635165
Saved in:
32
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
33
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
34
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
35
Is there really an Asian connection? : professional service quality perceptions and customer satisfaction
Ueltschy, Linda C.
;
Laroche, Michel
;
Zhang, Man
;
Cho, …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 972-979
Persistent link: https://www.econbiz.de/10003887599
Saved in:
36
A Pan-European approach to customer satisfaction : an optimal strategy?
Ueltschy, Linda C.
;
Laroche, Michel
;
Rita, Paulo
; …
- In:
Multinational business review
16
(
2008
)
3
,
pp. 41-71
Persistent link: https://www.econbiz.de/10003890261
Saved in:
37
The effects of perceived salesperson listening effectiveness in the financial industry
Bergeron, Jasmin
;
Laroche, Michel
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 6-25
Persistent link: https://www.econbiz.de/10003903403
Saved in:
38
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
39
Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
Saved in:
40
Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
Saved in:
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