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Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
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The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Modern marketing theory : critical issues in the philosophy of marketing science
Hunt, Shelby D. - 1991
Persistent link: https://www.econbiz.de/10004087657
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Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D. - 2010
Persistent link: https://www.econbiz.de/10004318992
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Marketing theory : the philosophy of marketing science
Hunt, Shelby D. (contributor) - 1983 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004553720
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Foundations of marketing theory : toward a general theory of marketing
Hunt, Shelby D. - 2002 - [4. ed.]
Persistent link: https://www.econbiz.de/10004747566
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Controversy in marketing theory : for reason, realism, truth, and objectivity
Hunt, Shelby D. - 2003
Persistent link: https://www.econbiz.de/10004778531
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Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10010082235
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Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 72-84
Persistent link: https://www.econbiz.de/10010082239