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The role of corporate versus product brand dominance in brand portfolio overlap : a pitch

Wallin, Ann; Spry, Amanda - In: Journal of accounting & management information systems … 15 (2016) 2, pp. 434-439

This letter explores an extension of the use of Faff’s (2015b) pitch template to a collaborative research setting. The pitch template can be used to enhance communication and clarify assumptions early in the research process, as well as to provide a backbone for the completion of the research....

Persistent link: https://www.econbiz.de/10011635125

A taxonomy of nascent entrepreneurs' marketing decisions in high-tech small businesses

Nouri, Pouria; Ahmady, Abdollah - In: Journal of small business strategy 28 (2018) 3, pp. 69-79

Persistent link: https://www.econbiz.de/10011992446

Consumer perceptions and corporate social responsibility : what we know so far

Nurunnabi, Mohammad; Alfakhri, Yazeed; Alfakhri, Demah H. - In: International review on public and non-profit marketing 15 (2018) 2, pp. 161-187

Persistent link: https://www.econbiz.de/10011918427

Dual branding : a case study of Wyndham

Ronzoni, Giulio; Torres, Edwin; Kang, Juhee - In: Journal of hospitality and tourism insights 1 (2018) 3, pp. 240-257

Persistent link: https://www.econbiz.de/10011924272

The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector

Kleinschafer, Jodie; Morrison, Mark D.; Dowell, David - In: International review on public and non-profit marketing 15 (2018) 4, pp. 455-474

Persistent link: https://www.econbiz.de/10011956158

Pons-Fachwörterbuch Marketing : englisch-deutsch, deutsch-englisch

Collin, Peter H. (contributor) - 1991 - 1. Aufl.

Persistent link: https://www.econbiz.de/10014271353

Behavioral effects of nonconscious mimicry and social intentions : a Reverse Engineered Pitch

Klein, Kerstin - In: Journal of accounting & management information systems … 17 (2018) 2, pp. 301-307

Persistent link: https://www.econbiz.de/10011994599

Market orientation and marketing innovation activities in the Czech manufacturing sector

Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9

prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …

Persistent link: https://www.econbiz.de/10012168964

Marketing Islamic financial services : a review, critique, and agenda for future research

Alam, Ian; Seifzadeh, Pouya - In: Journal of risk and financial management : JRFM 13 (2020) 1/12, pp. 1-19

marketing issues related to Islamic finance is modest and somewhat ambiguous. Therefore, we review several decades of research … Islamic finance and its marketing. While we believe that our review will mainly serve as a crucial reinvigoration and launch … point for future research on Islamic finance marketing, it is also of great practical benefit for policymakers of various …

Persistent link: https://www.econbiz.de/10012173119

Marketing : Konzepte - Strategien - Maßnahmen

Dechêne, Christian - 2024 - 1. Auflage

Persistent link: https://www.econbiz.de/10014519991