in determining rates of product and marketing innovations among farm-based agribusinesses. These findings further …

Aim/purpose - Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure … literature. Findings - This article advances knowledge on the topic of fragrance marketing and proposes an integrative framework …. Originality/value/contribution - The study assists marketers in understanding the im- pact of olfactory marketing in increasing …

This research attempts to explore the uses of market sensing and marketing performance through technological innovation … and marketing innovation of local SMEs that offer their branded products in the fashion industry. While many previous … studies discuss technological and marketing innovation in well-established fashion industries, this study attempts to relate …

prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …