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Consumer behaviour
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2
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Sujan, Mita
37
Sujan, Harish
11
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9
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6
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6
John, Deborah Roedder
5
Baumgartner, Hans
4
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3
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Weitz, Barton A.
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Working Series in marketing research
7
Working series in marketing research
6
Journal of Consumer Research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research : JMR
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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USB Cologne (EcoSocSci)
15
ECONIS (ZBW)
11
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6
RePEc
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1
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11
Knowledge, motivation, and adaptive behavior : a framework for improving selling effectiveness
Weitz, Barton A.
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 174-191
Persistent link: https://www.econbiz.de/10001015992
Saved in:
12
Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers
Bettman, James R.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10001068369
Saved in:
13
The role of consumers' autobiographical memories in informations processing
Baumgartner, Hans
;
Sujan, Mita
;
Bettman, James R.
-
1991
Persistent link: https://www.econbiz.de/10004138243
Saved in:
14
Children's use of perceptual cues in product categorization
John, Deborah Roedder
;
Sujan, Mita
-
1990
Persistent link: https://www.econbiz.de/10004111319
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15
Autobiographical memories and consumer judgments
Sujan, Mita
;
Bettman, James R.
;
Baumgartner, Hans
-
1992
Persistent link: https://www.econbiz.de/10004147258
Saved in:
16
Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy
;
Sujan, Mita
-
1997
Persistent link: https://www.econbiz.de/10004228396
Saved in:
17
Patterns of affective reactions to ads : the integration of moment to moment responses into overall judgments
Baumgartner, Hans
;
Sujan, Mita
;
Padgett, Daniel T.
-
1994
Persistent link: https://www.econbiz.de/10004566091
Saved in:
18
Age Differences in product categorization
John, Deborah Roedder
;
Sujan, Mita
-
1988
Persistent link: https://www.econbiz.de/10004679502
Saved in:
19
Knowledge, motivation and adaptive behavior : a framework for improving selling effectiveness
Weitz, Barton A.
;
Sujan, Harish
;
Sujan, Mita
-
1985
Persistent link: https://www.econbiz.de/10004759695
Saved in:
20
Increasing sales productivity by getting your salespeople to work smarter
Weitz, Barton A.
;
Sujan, Harish
;
Sujan, Mita
-
1987
Persistent link: https://www.econbiz.de/10004759699
Saved in:
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