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Store brands : who buys them and what happens to retail prices when they are introduced?
Bonfrer, André; Chintagunta, Pradeep K. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 195-218
Persistent link: https://www.econbiz.de/10002140611
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Retail store formats, competition and shopper behavior : a systematic review
Bonfrer, Andre; Chintagunta, Pradeep K.; Dhar, Sanjay - In: Journal of retailing 98 (2022) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10013207542
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Assessing the sales impact of plain packaging regulation for cigarettes : evidence from Australia
Bonfrer, Andre; Chintagunta, Pradeep K.; Roberts, John H.; … - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 234-252
Persistent link: https://www.econbiz.de/10012183089
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Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
Chintagunta, Pradeep K.; Bonfrer, André; Song, Inseong - In: Management Science 48 (2002) 10, pp. 1242-1267
Researchers have recently been interested in studying the drivers of store-brand success as well as factors that motivate retailers to introduce store brands. In this paper, we study the effects of the introduction of a store-brand into a particular product category. Specifically, we are...
Persistent link: https://www.econbiz.de/10009208652
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Store Brands : Who Buys Them and What Happens to Retail Prices When They are Introduced?
Bonfrer, André; Chintagunta, Pradeep K. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 195-218
Persistent link: https://www.econbiz.de/10006079996
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Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
Chintagunta, Pradeep K.; Bonfrer, André; Song, Inseong - In: Management science : journal of the Institute for … 48 (2002) 10, pp. 1242-1267
Persistent link: https://www.econbiz.de/10006086122
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Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
Bell, David R.; Bonfrer, André; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 42 (2005) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10006644320
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The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.; Bonfrer, Andre; Dhar, Sanjay - In: Journal of marketing research : JMR 45 (2008) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: Quantitative marketing and economics : QME 7 (2009) 3, pp. 289-320
Persistent link: https://www.econbiz.de/10003913766
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The effect of negative word-of-mouth in social networks
Bonfrer, Andre - In: The connected customer : the changing nature of …, (pp. 307-336). 2010
Persistent link: https://www.econbiz.de/10003951900