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Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van; Donkers, Bas; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
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Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Verhoef, Peter C.; Langerak, Fred; Donkers, Bas - In: Journal of retailing 83 (2007) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10003438286
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Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas (contributor); Diepen, Merel van (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008665094
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Dynamic and competitive effects of direct mailings
Diepen, Merel van (contributor); Donkers, Bas (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003381147
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Tunnel vision : local behavioral influences on consumer decisions in product search
Häubl, Gerald; Dellaert, Benedict G. C.; Donkers, Bas - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 438-455
Persistent link: https://www.econbiz.de/10003984416
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Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.; Aksoy, Lerzan; Donkers, Bas; Venkatesan, Rajkumar - In: Journal of service research : JSR 13 (2010) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
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Which preferred providers are really preferred? : effectiveness of insurers' channeling incentives on pharmacy choice
Boonen, Lieke H. H. M.; Schut, Frederik T.; Donkers, Bas; … - In: International journal of health care finance and economics 9 (2009) 4, pp. 347-366
Persistent link: https://www.econbiz.de/10003922490
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Predictably non-Bayesian : quantifying salience effects in physician learning about drug quality
Camacho, Nuno; Donkers, Bas; Stremersch, Stefan - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 305-320
Persistent link: https://www.econbiz.de/10009006845
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Using preferred outcome distributions to estimate value and probability weighting functions in decisions under risk
Donkers, Bas; Lourenco, Carlos J. S.; Dellaert, … - 2013
Persistent link: https://www.econbiz.de/10009765840
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Using preferred outcome distributions to estimate value and probability weighting functions in decisions under risk
Donkers, Bas; Lourenço, Carlos J. S.; Dellaert, … - 2013
Persistent link: https://www.econbiz.de/10009753827