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Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.; Athanasopoulou, Pinelopi - In: Journal of retailing and consumer services 40 (2018), pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
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Consumers' relationship with mass prestige brands and happiness
Nobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; Paul, … - In: European management review : EMR 20 (2023) 2, pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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The interplay of conscious and automatic mechanisms in the context of routine use : an integrative and comparative study of contrasting mechanisms
Ray, Soumya; Seo, DongBack - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 523-539
Persistent link: https://www.econbiz.de/10010243572
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The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin; Conduit, Jodie; Quester, Pascale G.; … - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 643-659
Persistent link: https://www.econbiz.de/10010503918
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Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar; Butaney, Gul; Sekhon, Harjit; … - In: Journal of strategic marketing 22 (2014) 6, pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
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Shopping value, satisfaction, and behavioral intentions : a sociodemographic and interproduct category study on private label brands
Mishra, Anubhav A. - In: Journal of global marketing 27 (2014) 4, pp. 226-246
Persistent link: https://www.econbiz.de/10010408319
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The impact of online consumer reviews on online sales : the case-based decision theory approach
Huang, M.; Pape, Andreas D. - In: Journal of consumer policy : consumer issues in law, … 43 (2020) 3, pp. 463-490
Persistent link: https://www.econbiz.de/10012296618
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An empirical study of retailing loyalty in the stone industry
Nguyen Van Phuong; Le, Hoang M. P. T.; Bui, Thao D. D. - In: International journal of business innovation and … 22 (2020) 2, pp. 157-180
Persistent link: https://www.econbiz.de/10012250892
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Clothes, condoms, and customer satisfaction : the effect of employee mere presence on customer satisfaction depends on the shopping situation
Otterbring, Tobias; Lu, Chaoren - In: Psychology & marketing 35 (2018) 6, pp. 454-462
Persistent link: https://www.econbiz.de/10011970144
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The Net Promoter Score interrogated through a services marketing lens : review and recommendations for service organizations
Lacohee, Hazel; Souchon, Anne; Dickenson, Peter; Krug, … - In: International journal of market research 66 (2024) 2/3, pp. 241-260
Persistent link: https://www.econbiz.de/10014584478