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The moderating effects of need...
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Discounts
100
Consumer behaviour
85
Konsumentenverhalten
70
Cognition
65
Kognition
64
Need for cognition
40
discounts
39
need for cognition
34
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Verkaufsförderung
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Alós-Ferrer, Carlos
5
Boyacı, Tamer
5
Buckenmaier, Johannes
5
Canyakmaz, Caner
5
Vashisht, Devika
5
Das, Marcel
3
DelVecchio, Devon
3
Fageda, Xavier
3
Funta, Rastislav
3
Koudstaal, Martin
3
Ojo, Adedapo Oluwaseyi
3
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3
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3
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3
Véricourt, Francis de
3
Arora, Raj
2
Avramova, Yana R.
2
Bai, Billy
2
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2
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2
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2
Donthu, Naveen
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Eroglu, Sevgin
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Estelami, Hooman
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Fu, Xudong
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2
Gomes Costa, Helder
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2
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2
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2
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2
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1
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1
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Journal of Product & Brand Management
19
International Journal of Retail & Distribution Management
7
Journal of business research : JBR
7
European Journal of Marketing
6
Economics Series Working Papers / Department of Economics, Oxford University
3
Journal of Consumer Marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Discussion Paper / Tilburg University, Center for Economic Research
2
ESMT Working Paper
2
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2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
International Journal of Contemporary Hospitality Management
2
International Journal of Data Analysis Techniques and Strategies
2
International Journal of Physical Distribution & Logistics Management
2
International Journal of Social Economics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Business Strategy
2
Journal of Risk Finance
2
Journal of banking & finance
2
Journal of consumer marketing
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management Research Review
2
Management research review
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Managerial Finance
2
Marketing intelligence & planning
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Meditari Accountancy Research
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Online Information Review
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Property Management
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Review of Accounting and Finance
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The journal of product & brand management
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ECONIS (ZBW)
128
Other ZBW resources
70
RePEc
42
EconStor
11
BASE
5
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61
Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
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62
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
63
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
64
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
65
Restaurant information cues, Diners' expectations, and need for cognition : experimental studies of online-to-offline mobile food ordering
Xu, Xianying
;
Huang, Yinghua
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012115130
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66
Online customer reviews and consumer evaluation : the role of review font
Huang, Yunhui
;
Li, Changxin
;
Wu, Jiang
;
Lin, Zhijie
- In:
Information & management : the internat. journal of …
55
(
2018
)
4
,
pp. 430-440
Persistent link: https://www.econbiz.de/10011857464
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67
Literacy matters in marketing
Huhmann, Bruce A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
5
,
pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
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68
Profiling customers based on their social risk perception : a cluster analysis approach
Kaur Ghuman, Mandeep
;
Mann, Bikram Jit Singh
- In:
Metamorphosis : a journal of management research
17
(
2018
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10011893869
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69
Non-price sales promotion impact and moderator role
Jones, Joseph M.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
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70
Microlevel antecedents of absorptive capacity in joint project engineering teams
Ojo, Adedapo Oluwaseyi
;
Murali Raman
;
Wei, Chong Chin
- In:
Management research review
40
(
2017
)
9
,
pp. 990-1006
Persistent link: https://www.econbiz.de/10011791106
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