Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The moderating effects of need...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Discounts
100
Consumer behaviour
85
Konsumentenverhalten
70
Cognition
65
Kognition
64
Need for cognition
40
discounts
39
need for cognition
34
Advertising effects
26
Werbewirkung
26
Theory
20
cognitive effort
20
Pricing strategy
19
Theorie
19
Brand image
18
Preismanagement
18
Markenimage
17
Experiment
16
Brand management
15
Decision
14
Entscheidung
14
Markenführung
13
Pricing
13
Rabatt
13
Rebate
13
Sales promotion
12
Verkaufsförderung
12
Cognitive effort
11
Discounting
11
Diskontierung
11
Advertising
10
Internet marketing
10
Online-Marketing
10
Promotional methods
9
Retail trade
9
Emotion
8
Werbung
8
pricing
8
Börsenkurs
7
Need for Cognition
7
more ...
less ...
Online availability
All
Undetermined
176
Free
52
Type of publication
All
Article
220
Book / Working Paper
32
Other
4
Type of publication (narrower categories)
All
Article in journal
119
Aufsatz in Zeitschrift
119
research-article
55
Working Paper
16
Arbeitspapier
9
Graue Literatur
9
Non-commercial literature
9
Article
4
case-report
4
Conference paper
3
Konferenzbeitrag
3
viewpoint
3
conceptual-paper
2
non-article
2
review-article
2
Case study
1
Fallstudie
1
technical-paper
1
more ...
less ...
Language
All
English
216
Undetermined
39
German
1
Author
All
Alós-Ferrer, Carlos
5
Boyacı, Tamer
5
Buckenmaier, Johannes
5
Canyakmaz, Caner
5
Vashisht, Devika
5
Das, Marcel
3
DelVecchio, Devon
3
Fageda, Xavier
3
Funta, Rastislav
3
Koudstaal, Martin
3
Ojo, Adedapo Oluwaseyi
3
Powers, Michael R.
3
Sloof, Randolph
3
Stavins, Joanna
3
Véricourt, Francis de
3
Arora, Raj
2
Avramova, Yana R.
2
Bai, Billy
2
Bhatt, Siddharth Harshkant
2
Bleaney, Michael
2
Brabänder, Christian
2
Braun, Maximilian
2
Calomiris, Charles W.
2
Carpenter, Jeffrey P.
2
Chauvin, Max
2
Chiu, Hung-Chang
2
Dens, Nathalie
2
Donthu, Naveen
2
Eroglu, Sevgin
2
Estelami, Hooman
2
Fu, Xudong
2
Gill, David
2
Gomes Costa, Helder
2
Gursoy, Dogan
2
Hanks, Lydia
2
Heath, Timothy B.
2
Herstein, Ram
2
Hsieh, Yi-Ching
2
Hubbard, R. Glenn
2
Huhmann, Bruce A.
2
more ...
less ...
Institution
All
Department of Economics, Oxford University
3
American Enterprise Institute
2
Tilburg University, Center for Economic Research
2
C.E.P.R. Discussion Papers
1
C.V. Starr Center for Applied Economics, Department of Economics
1
College of Business, University of Texas-San Antonio
1
Department of Agribusiness and Applied Economics, North Dakota State University
1
Facultat d'Economia i Empresa, Universitat de Barcelona
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Graduate School of Business Administration, Kobe University
1
Institute of Business and Economic Research (IBER), Walter A. Haas School of Business
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
more ...
less ...
Published in...
All
Journal of Product & Brand Management
19
International Journal of Retail & Distribution Management
7
Journal of business research : JBR
7
European Journal of Marketing
6
Economics Series Working Papers / Department of Economics, Oxford University
3
Journal of Consumer Marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Discussion Paper / Tilburg University, Center for Economic Research
2
ESMT Working Paper
2
ESMT working paper
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
International Journal of Contemporary Hospitality Management
2
International Journal of Data Analysis Techniques and Strategies
2
International Journal of Physical Distribution & Logistics Management
2
International Journal of Social Economics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Business Strategy
2
Journal of Risk Finance
2
Journal of banking & finance
2
Journal of consumer marketing
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management Research Review
2
Management research review
2
Managerial Finance
2
Marketing intelligence & planning
2
Meditari Accountancy Research
2
Online Information Review
2
Property Management
2
Review of Accounting and Finance
2
Strategic Direction
2
The journal of product & brand management
2
more ...
less ...
Source
All
ECONIS (ZBW)
128
Other ZBW resources
70
RePEc
42
EconStor
11
BASE
5
Showing
61
-
70
of
256
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
Saved in:
62
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
63
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
64
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
65
Restaurant information cues, Diners' expectations, and need for cognition : experimental studies of online-to-offline mobile food ordering
Xu, Xianying
;
Huang, Yinghua
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012115130
Saved in:
66
Online customer reviews and consumer evaluation : the role of review font
Huang, Yunhui
;
Li, Changxin
;
Wu, Jiang
;
Lin, Zhijie
- In:
Information & management : the internat. journal of …
55
(
2018
)
4
,
pp. 430-440
Persistent link: https://www.econbiz.de/10011857464
Saved in:
67
Literacy matters in marketing
Huhmann, Bruce A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
5
,
pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
Saved in:
68
Profiling customers based on their social risk perception : a cluster analysis approach
Kaur Ghuman, Mandeep
;
Mann, Bikram Jit Singh
- In:
Metamorphosis : a journal of management research
17
(
2018
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10011893869
Saved in:
69
Non-price sales promotion impact and moderator role
Jones, Joseph M.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
Saved in:
70
Microlevel antecedents of absorptive capacity in joint project engineering teams
Ojo, Adedapo Oluwaseyi
;
Murali Raman
;
Wei, Chong Chin
- In:
Management research review
40
(
2017
)
9
,
pp. 990-1006
Persistent link: https://www.econbiz.de/10011791106
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
