Cloud computing is a new technology that has great potential for the business world. Many business firms have implemented, are implementing, or planning to implement cloud computing technology. The cloud computing resources are delivered in various forms of service models which make it...

There is a growing tide of global interest in China’s Belt and Road Initiative (BRI) launched by President Xi Jinping in 2013. The initiative has brought in its wake enormous opportunities for creating economic development infrastructure, strengthening open regionalism and accelerating the...

Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...

Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...