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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van; Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
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Competitive brand salience
Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science 27 (2008) 5, pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
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Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
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Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de; Pieters, Rik - In: Journal of marketing research 56 (2019) 3, pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
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The biasing effect of common method variance : some clarifications
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 221-235
Persistent link: https://www.econbiz.de/10012434103
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Online advertising suppresses visual competition during planned purchases
Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 48 (2021) 3, pp. 374-393
Persistent link: https://www.econbiz.de/10012654909
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Climbing out of an economic crisis : a cycle of consumer sentiment and personal stress
Giesen, Roxanne I. van; Pieters, Rik - In: Journal of economic psychology : research in economic … 70 (2019), pp. 109-124
Persistent link: https://www.econbiz.de/10012305563
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A Review of Eye-Tracking Research in Marketing
Wedel, Michel; Pieters, Rik - In: Review of marketing research : Vol. 4, (pp. 123-147). 2008
Persistent link: https://www.econbiz.de/10015382789
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Six methods for latent moderation analysis in marketing research : a comparison and guidelines
Pieters, Constant; Pieters, Rik; Lemmens, Aurélie - In: Journal of marketing research 59 (2022) 5, pp. 941-962
Persistent link: https://www.econbiz.de/10013389255