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Marktforschung
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8
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8
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69
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Wind, Yoram
137
Green, Paul E.
20
Mahajan, Vijay
12
Douglas, Susan P.
11
Sheth, Jagdish N.
10
Sharp, Byron
6
Gunther, Robert E.
5
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4
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4
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4
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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8
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3
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3
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3
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2
California management review
2
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2
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2
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2
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2
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2
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2
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2
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2
The network challenge : strategy, profit, and risk in an interlinked world
2
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1
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1
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1
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1
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1
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1
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1
Financial times handbook of management
1
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1
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1
Innovation diffusion models of new product acceptance
1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
91
USB Cologne (EcoSocSci)
16
OLC EcoSci
13
RePEc
11
Other ZBW resources
6
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1
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
2
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
3
Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003611770
Saved in:
4
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
5
Brand loyalty and vulnerability
Wind, Yoram
- In:
Consumer and industrial buying behavior
,
(pp. 313-319)
.
1977
Persistent link: https://www.econbiz.de/10003012186
Saved in:
6
A framework for classifying new-product forecasting models
Wind, Yoram
- In:
New-product forecasting : models and applications
,
(pp. 3-42)
.
1981
Persistent link: https://www.econbiz.de/10003012207
Saved in:
7
Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram
-
1967
Persistent link: https://www.econbiz.de/10003012249
Saved in:
8
Industrial source loyalty
Wind, Yoram
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
Saved in:
9
Marketing and corporate strategy
Wind, Yoram
- In:
The Wharton magazine
6
(
1982
)
4
,
pp. 38-45
Persistent link: https://www.econbiz.de/10003012422
Saved in:
10
A new procedure for concept evaluation
Wind, Yoram
- In:
Journal of marketing
37
(
1973
)
4
,
pp. 2-11
Persistent link: https://www.econbiz.de/10003012486
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