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Eagle, Lynne C.; Dahl, Stephan - 2015 - First published

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business … management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to … international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers …

Persistent link: https://www.econbiz.de/10013208290

The influence of love of money and religiosity on ethical decision-making in marketing

Singhapakdi, Anusorn; Vitell, Scott J.; Lee, Dong Jin; … - In: Journal of business ethics : JOBE 114 (2013) 1, pp. 183-191

Persistent link: https://www.econbiz.de/10009779807

Shelby D. Hunt : contributions of a pioneer in marketing ethics and macromarketing

Vitell, Scott J. - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 151-161

Persistent link: https://www.econbiz.de/10012497114

The ethics of gamification in a marketing context

Thorpe, Andrea Stevenson; Roper, Stephen - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 597-609

Persistent link: https://www.econbiz.de/10011998629

An ethical marketing approach to wicked problems : macromarketing for the common good

Pittz, Thomas G.; Steiner, Susan D.; Pennington, Julia R. - In: Journal of business ethics : JBE 164 (2020) 2, pp. 301-310

Persistent link: https://www.econbiz.de/10012227912

An interdisciplinary view of marketing ethics

Mahr, Dominik; C̆aić, Martina - In: The SAGE handbook of marketing ethics, (pp. 58-73). 2021

Persistent link: https://www.econbiz.de/10012304705

Cross-cultural and sub-cultural issues in marketing ethics

Palmer, Daniel E. - In: The SAGE handbook of marketing ethics, (pp. 136-145). 2021

Persistent link: https://www.econbiz.de/10012304914

Ethical perspectives on sustainability in marketing

Peterson, Mark - In: The SAGE handbook of marketing ethics, (pp. 196-211). 2021

Persistent link: https://www.econbiz.de/10012304957

Food marketing ethics

McEachern, Morven G. - In: The SAGE handbook of marketing ethics, (pp. 354-366). 2021

Persistent link: https://www.econbiz.de/10012306245

Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures

Vlahos, Aphrodite; Bove, Liliana L. - In: Marketing intelligence & planning 34 (2016) 7, pp. 927-942

Persistent link: https://www.econbiz.de/10011623893