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Retrospection versus Anticipat...
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Consumer behaviour
9
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Sujan, Mita
37
Krishnamurthy, Parthasarathy
18
Sujan, Harish
11
Bettman, James R.
9
Castaño, Raquel
6
Kacker, Manish
6
John, Deborah Roedder
5
Baumgartner, Hans
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Nagpal, Anish
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3
Sivaraman, Anuradha
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of Consumer Research
8
Working Series in marketing research
7
Working series in marketing research
6
Journal of marketing research : JMR
3
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
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31
Autobiographical memories and consumer judgments
Sujan, Mita
;
Bettman, James R.
;
Baumgartner, Hans
-
1992
Persistent link: https://www.econbiz.de/10004147258
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32
Patterns of affective reactions to ads : the integration of moment to moment responses into overall judgments
Baumgartner, Hans
;
Sujan, Mita
;
Padgett, Daniel T.
-
1994
Persistent link: https://www.econbiz.de/10004566091
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33
Age Differences in product categorization
John, Deborah Roedder
;
Sujan, Mita
-
1988
Persistent link: https://www.econbiz.de/10004679502
Saved in:
34
Knowledge, motivation and adaptive behavior : a framework for improving selling effectiveness
Weitz, Barton A.
;
Sujan, Harish
;
Sujan, Mita
-
1985
Persistent link: https://www.econbiz.de/10004759695
Saved in:
35
Increasing sales productivity by getting your salespeople to work smarter
Weitz, Barton A.
;
Sujan, Harish
;
Sujan, Mita
-
1987
Persistent link: https://www.econbiz.de/10004759699
Saved in:
36
Changes in salespeople's knowledge structures with expertise
Sujan, Harish
;
Sujan, Mita
;
Bettman, James R.
-
1987
Persistent link: https://www.econbiz.de/10004712283
Saved in:
37
The Effects of discrepant information on brand positioning, brand perceptions, and category perceptions
Sujan, Mita
;
Bettman, James R.
-
1987
Persistent link: https://www.econbiz.de/10004712284
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38
Product Categorization and inference making : some implications for comparative advertising
Sujan, Mita
;
Dekleva, Christine
-
1987
Persistent link: https://www.econbiz.de/10004712315
Saved in:
39
The practical Know-how of selling : differences in knowledge content between more and less effective performers
Sujan, Harish
;
Sujan, Mita
;
Bettman, James R.
-
1987
Persistent link: https://www.econbiz.de/10004712317
Saved in:
40
Research in consumer information processing
Bettman, James R.
;
Sujan, Mita
-
1987
Persistent link: https://www.econbiz.de/10004773934
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