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91
Seinen Kunden positive Erlebnisse bieten : kontaktanlassbezogenes Qualitäts- und Vertriebsmanagement birgt Geschäftspotenziale
Maaß, Antje
- In:
Versicherungswirtschaft : Magazin für Führungskräfte …
62
(
2007
)
10
,
pp. 811-813
Persistent link: https://www.econbiz.de/10003468587
Saved in:
92
How to lengthen, deepen and broaden customer-firm relationships with online financial services?
Liang, Chiung-ju
;
Chen, Hui-ju
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10003916764
Saved in:
93
Consumer relationship proneness: a reexamination and extension across service exchanges
Parish, Janet Turner
;
Holloway, Betsy Bugg
- In:
The journal of services marketing
24
(
2010
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10003953410
Saved in:
94
The moderating role of switching barriers on customer loyalty in the life insurance industry
Chen, Mei-fang
;
Wang, Ling-huei
- In:
The service industries journal
29
(
2009
)
7/8
,
pp. 1105-1123
Persistent link: https://www.econbiz.de/10003990493
Saved in:
95
GENERALI-Markenbotschaften [gleich] GENERALI-Werte : wie leben unsere Mitarbeiter, was unsere Marke verspricht?
Fehrer, Julia
;
Stieger, Roger
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 189-205)
.
2010
Persistent link: https://www.econbiz.de/10008773226
Saved in:
96
Using internal relationship marketing activities to enhance cross-selling performance in services
Zboja, James J.
;
Hartline, Michael D.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
3
,
pp. 117-131
Persistent link: https://www.econbiz.de/10008778753
Saved in:
97
Innovation bei der Allianz
Zedelius, Werner
- In:
Innovationsmanagement in der Serviceindustrie : …
,
(pp. 225-240)
.
2007
Persistent link: https://www.econbiz.de/10003605789
Saved in:
98
Kundenzufriedenheitsmanagement bei der R+V
Versicherung
Marschler, Hans-Christian
;
Eckert, Hans
;
Waidner, Erik
; …
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 479-500)
.
2008
Persistent link: https://www.econbiz.de/10003708622
Saved in:
99
Implementierung des Kundenwertmanagements - Modellierung und Anwendungsbeispiel
Bruhn, Manfred
;
Hadwich, Karsten
;
Georgi, Dominik
- In:
Dienstleistungscontrolling
,
(pp. 351-368)
.
2005
Persistent link: https://www.econbiz.de/10003302063
Saved in:
100
Leveraging technology for competitive advantage in insurance sector : the CRM way
Ramachandran, R.
- In:
International journal of business policy and economics
3
(
2010
)
2
,
pp. 287-299
Persistent link: https://www.econbiz.de/10009007403
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