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Traditional food crop marketing in Sub-Saharan Africa : does gender matter?

Handschuch, Christina; Wollni, Meike - 2013

context, marketing traditional food crops poses an important income alternative. The present study aims to contribute to the …

Persistent link: https://www.econbiz.de/10010359667

Mixed bundling of two independently valued goods

Bhargava, Hemant K. - In: Management science : journal of the Institute for … 59 (2013) 9, pp. 2170-2185

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Introduction to theory and practice in marketing conference special section of marketing science

Gupta, Sunil; Hanssens, Dominique M.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 1-5

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Price asymmetry revisited from a marketing perspective

Lim, Yoonsung; Kim, Jeong-yoo; Berg, Nathan - In: Economic modelling 49 (2015), pp. 314-319

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Revisiting three decades of price premium research in marketing : a literature review

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Introductory pricing, market development and profit sharing

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The impact of price-based and new product promiotions on fast food restaurant sales and stock prices

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Der Marketingplan : die 10 Gebote des erfolgreichen Marketings

Nagl, Anna - 2017 - 2. Auflage

Marketing 4.0: Erfolgsorientierte Kommunikation in Zeiten der Digitalisierung. Erfolgreiches Marketing ist entscheidend … Markt. In einer solchen Situation gilt es, sich mit einem Omnichannel-Marketing von den Wettbewerbern abzuheben. Dieser …

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Emerging promotional and pricing approaches in the US pharmaceutical market

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Dynamic pricing with multiple products and partially specified demand distribution

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A service of the

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