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Is less more or a bore? : package design simplicity and brand perception : an application to Champagne

Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20

Persistent link: https://www.econbiz.de/10011980760

Corporate rebranding: effects of corporate visual identity changes on employees and consumers

Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10011852908

A trip into the non-conscious : a brand relaunch based on neuroscience : a case study

Lischka, Gesa; Kazimova, Leyla - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 63 (2017) 4, pp. 70-75

Persistent link: https://www.econbiz.de/10011798095

Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty

Murray, John; Elms, Jonathan; Teller, Christoph - In: Journal of retailing and consumer services 38 (2017), pp. 147-156

Persistent link: https://www.econbiz.de/10011743209

Sensory aspects of package design

Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54

Persistent link: https://www.econbiz.de/10011704683

Tales of seduction and intrigue: design as narrative agent of brand revitalisation

Wilner, Sarah J. S.; Ghassan, Aysar - In: Journal of marketing management : MM 33 (2017) 3/4, pp. 173-202

Persistent link: https://www.econbiz.de/10011707509

Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Wheeler, Alina - 2006 - 2. ed.

Persistent link: https://www.econbiz.de/10004399191

The brand gap : wie sich die Kluft zwischen Design und Unternehmensstrategie schließen lässt

Neumeier, Marty - 2021

Persistent link: https://www.econbiz.de/10012390933

Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG

Redler, Jörn (ed.); Schmidt, Holger J. (ed.); … - DerMarkentag <Veranstaltung> <8., 2021, Online> - 2023

Forschungserkenntnisse zur Zukunft der Markenforschung auf. Im Fokus der Konferenz 2021 stand die Schnittstelle Marken/Design. Alle … Konferenzbeiträge haben einen doppelt-blinden Begutachtungsprozess durchlaufen. Themenkreise dieses Tagungsbandes sind: Design und … Management von Markenbeziehungen, Effekte und Design digitaler Markenkommunikation, Erfassung und Interpretation von Markenimages …

Persistent link: https://www.econbiz.de/10014248064

Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?

Balmer, John M.T. - In: The journal of brand management : an international journal 30 (2023) 2, pp. 97-115

Persistent link: https://www.econbiz.de/10014251422