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Buyer-supplier relationships and environmental sustainability in developing regions : field evidence from Zimbabwe's private telecommunication sector

Munyimi, Tinotenda Fredrick - In: Sustainable manufacturing and service economics 1 (2022), pp. 1-6

There is increasing global call by various stakeholders on adherence to environmental sustainability. This need to adherence has prompted organisations to partner with suppliers to address the environmental sustainability agenda. The telecommunication sector is not excluded in this endeavour to...

Persistent link: https://www.econbiz.de/10014555530

B2B firms' supply chain resilience orientation in achieving sustainable supply chain performance

Muhammad Sabbir Rahman; Gani, Mohammad Osman; Fatema, Bente - In: Sustainable manufacturing and service economics 2 (2023), pp. 1-12

The present research investigates the influence of B2B firms' supply chain resilience orientation on achieving sustainable supply chain performance via firms' adaptive capability. Furthermore, this research also tests the moderating role of B2B firms' customer engagement between adaptive...

Persistent link: https://www.econbiz.de/10014555549

Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences

Maduku, Daniel K. - In: Industrial marketing management : the international … 119 (2024), pp. 27-42

Persistent link: https://www.econbiz.de/10014555706

Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design

Ferdous, Ahmed Shahriar; Akareem, Husain Salilul; … - In: Industrial marketing management : the international … 119 (2024), pp. 147-161

Persistent link: https://www.econbiz.de/10014555726

Understanding B2B customer journeys for complex digital services : the case of cloud computing

Terpoorten, Claas; Klein, Jan F.; Merfeld, Katrin - In: Industrial marketing management : the international … 119 (2024), pp. 178-192

Persistent link: https://www.econbiz.de/10014555749

Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences

Koponen, Jonna; Metsola, Jaakko; Salin, Lotta; … - In: Industrial marketing management : the international … 119 (2024), pp. 238-251

Persistent link: https://www.econbiz.de/10014555774

Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes

Swani, Kunal; Labrecque, Lauren; Markos, Ereni - In: Industrial marketing management : the international … 119 (2024), pp. 43-61

Persistent link: https://www.econbiz.de/10014555781

Augmented and virtual reality in managing B2B customer experiences

Wieland, Désirée A. C.; Ivens, Björn Sven; Kutschma, … - In: Industrial marketing management : the international … 119 (2024), pp. 193-205

Persistent link: https://www.econbiz.de/10014555788

Value creation in data-centric B2B platforms : a model based on multiple case studies

Mancuso, Ilaria; Messeni Petruzzelli, Antonio; … - In: Industrial marketing management : the international … 119 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014555791

Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263

Persistent link: https://www.econbiz.de/10014555812