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Consumer engagement on social media : an analysis of brand post characteristic combinations
Liu, Yang; Zhao, Zhijie; Wang, Jiaying; Qiu, Zeguo - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 9/10, pp. 704-742
Persistent link: https://www.econbiz.de/10015050091
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Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe; Coelho, Arnaldo - In: Journal of global marketing 37 (2024) 3, pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
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The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.; Yoo, Weon Sang; Park, Jungkun - In: International journal of advertising : the review of … 43 (2024) 5, pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
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Investigating the effect of drivers of customer equity on continuance use intention of branded apps : a study of Instagram's app
Mirmehdi, Seyed Mehdi - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10015051232
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Employer brand equity and its impact on the application intent of the prospective employees
Dalvi, Dipali Shrikant - In: International journal of business intelligence research … 12 (2021) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012508239
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Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha; Hildebrand, Christian; Häubl, … - 2024
Persistent link: https://www.econbiz.de/10015051310
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Umbrella branding and the provision of quality
Hakenes, Hendrik; Peitz, Martin - 2004
Persistent link: https://www.econbiz.de/10013443225
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Brand loyalty in the face of stockouts
Khan, Uzma; DePaoli, Alexander - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
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Avengers, assemble! : a network-based contingency analysis of spillover effects in multi-brand alliances
Klostermann, Jan; Hinze, Tobias; Völckner, Franziska; … - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 449-469
Persistent link: https://www.econbiz.de/10015047781
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Building brand attachment in China's luxury fashion industry : the role of NFT characteristics
Zhang, Liufang; Phang, Ing Grace - In: Journal of global fashion marketing : JGfM 15 (2024) 3, pp. 397-416
Persistent link: https://www.econbiz.de/10015051294