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6,557
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3,274
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3,251
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981
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981
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975
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972
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509
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488
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484
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449
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424
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Burmann, Christoph
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35
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32
Phau, Ian
32
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30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Schade, Michael
24
Bauer, Hans H.
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Baumgarth, Carsten
21
Usman, Osly
21
Foroudi, Pantea
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Schaetzing, Edgar E.
15
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Springer Fachmedien Wiesbaden
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
23
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Unione Regionale delle Camere di Commercio, Industria, Artigianato e Agricoltura delle Marche
3
Verlag Dr. Kovač
3
Österreichisches Institut für Wirtschaftsforschung
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Deutsches Hygiene-Museum
2
Deutschland <Bundesrepublik> / Statistisches Bundesamt
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Fondazione Aristide Merloni
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Istituto Adriano Olivetti di Studi per la Gestione dell'Economia e delle Aziende <Ancona>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
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Universität Mannheim
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2
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2
American Marketing Association
1
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1
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1
Ausstellung In Aller Munde - 100 Jahre Odol <1993, Dresden>
1
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1
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1
Brandsboard e.V.
1
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1
Campus Verlag
1
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1
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1
Centro Studi e Ricerche Economico-Sociali <Ancona>
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Consiglio nazionale delle ricerche / Progetto finalizzato "Struttura ed evoluzione dell'economia italiana"
1
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Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
90
SpringerLink / Bücher
85
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Economia marche : journal of applied economics
60
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
11,068
USB Cologne (EcoSocSci)
216
USB Cologne (business full texts)
34
EconStor
9
BASE
3
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11321
Consumer engagement on social media : an analysis of brand post characteristic combinations
Liu, Yang
;
Zhao, Zhijie
;
Wang, Jiaying
;
Qiu, Zeguo
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 704-742
Persistent link: https://www.econbiz.de/10015050091
Saved in:
11322
Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe
;
Coelho, Arnaldo
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
Saved in:
11323
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
11324
Investigating the effect of drivers of customer equity on continuance use intention of branded apps : a study of Instagram's app
Mirmehdi, Seyed Mehdi
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10015051232
Saved in:
11325
Employer brand equity and its impact on the application intent of the prospective employees
Dalvi, Dipali Shrikant
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012508239
Saved in:
11326
Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha
;
Hildebrand, Christian
;
Häubl, …
-
2024
Persistent link: https://www.econbiz.de/10015051310
Saved in:
11327
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
-
2004
Persistent link: https://www.econbiz.de/10013443225
Saved in:
11328
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
11329
Avengers, assemble! : a network-based contingency analysis of spillover effects in multi-brand alliances
Klostermann, Jan
;
Hinze, Tobias
;
Völckner, Franziska
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 449-469
Persistent link: https://www.econbiz.de/10015047781
Saved in:
11330
Building brand attachment in China's luxury fashion industry : the role of NFT characteristics
Zhang, Liufang
;
Phang, Ing Grace
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
3
,
pp. 397-416
Persistent link: https://www.econbiz.de/10015051294
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