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Getting "Customer lock on" through innovation in services
VanDerMerwe, Sandra - In: Service innovation : organizational responses to …, (pp. 55-80). 2003
Persistent link: https://www.econbiz.de/10003566861
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Capturing lifetime customer value : beyond CRM to customer stretch
Vandermerwe, Sandra - In: Financial Times handbook of management, (pp. 431-443). 2001
Persistent link: https://www.econbiz.de/10002988402
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Capturing growth through lifetime customer value
Vandermerwe, Sandra - In: Financial times handbook of management, (pp. 371-382). 2004
Persistent link: https://www.econbiz.de/10002755882
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Becoming a customer "owning" corporation
Vandermerwe, Sandra - In: Developing strategies for competitive advantage, (pp. 39-62). 1999
Persistent link: https://www.econbiz.de/10001648538
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Breaking through : implementing customer focus in enterprises
Vandermerwe, Sandra - 2004
Persistent link: https://www.econbiz.de/10001950119
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Customer capitalism : the new business model of increasing returns in new market spaces
Vandermerwe, Sandra - 1999
Persistent link: https://www.econbiz.de/10004000916
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From tin soldiers to Russian dolls : creating added value through services
Vandermerwe, Sandra - 1993
Persistent link: https://www.econbiz.de/10004146228
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Breaking through : implementing customer focus in enterprises
Vandermerwe, Sandra - 2004
Persistent link: https://www.econbiz.de/10004244632
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South African marketing strategy : text & cases
Vandermerwe, Sandra - 1975
Persistent link: https://www.econbiz.de/10000546721
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Services marketing : a European perspective
Lovelock, Christopher H.; Vandermerwe, Sandra; Lewis, … - 1998
Persistent link: https://www.econbiz.de/10000671595