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Creating enduring customer value
Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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The Mismanagement of Customer Loyalty - Who wouldn't want loyal customers? Don't they bring in all the profits? New research says no. Not all loyal customers are profitable, and ma...
Reinartz, Werner; Kumar, V. - In: Harvard business review : HBR (2002), pp. 86-95
Persistent link: https://www.econbiz.de/10005940217
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TOOL KIT - Knowing What to Sell, When, and to Whom - It's always been hard to work out what customers do and don't want, let alone when they do or don't want it. That's why markete...
Kumar, V.; Venkatesan, Rajkumar; Reinartz, Werner - In: Harvard business review : HBR (2006), pp. 131-141
Persistent link: https://www.econbiz.de/10005917817
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Performance Implications of Adopting a Customer-Focused Sales Campaign
Kumar, V.; Venkatesan, Rajkumar; Reinartz, Werner - In: Journal of marketing 72 (2008) 5, pp. 50-68
Persistent link: https://www.econbiz.de/10008109469
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Retailing Innovations in a Globalizing Retail Market Environment
Reinartz, Werner; Dellaert, Benedict; Krafft, Manfred; … - In: Journal of retailing 87 (2011) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10009177972
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Customer relationship management : concept, strategy, and tools
Kumar, V.; Reinartz, Werner J. - 2018 - Third edition
Persistent link: https://www.econbiz.de/10011663789
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Customer relationship management : concept, strategy, and tools
Kumar, V.; Reinartz, Werner J. - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009665779
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V. - 2012 - 2nd ed. 2012
Preface -- 1 The Role of CRM -- 2 Relationship Marketing -- 3 Strategic CRM -- 4 Implementing the CM Strategy -- 5 CRM Metrics -- 6 Data Mining -- 7 Using Databases -- 8 Software Tools and Dashboards -- 9 Designing Loyalty Programs -- 10 Campaign Management -- 11 CRM and Multichannel Management...
Persistent link: https://www.econbiz.de/10014016222
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Wie viel ist der Kunde wert [Kommentar]
Thomas, Jacquelyn S. - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 6, pp. 84
Persistent link: https://www.econbiz.de/10009538467
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Profitable customer engagement : concepts, metrics, and strategies
Kumar, V. - 2013
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value --...
Persistent link: https://www.econbiz.de/10014007358